Imagine the scene: your web page loads so slowly that your visitors have time to make a coffee, take a shower and come back to finally click “Back”. Yes, it's painful. But rest assured, there is a solution: AMP, or Accelerated Mobile Pages. This page format created by Google is a clear response to our mobile-first world, where every second counts.
In this article, if/else agency explains to you what AMP is, why it is essential and above all how to use it in HubSpot to get pages that are both fast and engaging. Spoiler alert: we won't leave you with a simple to-do list, but with a real strategy so that your web pages become the Usain Bolts of digital. We promise, we’ll stay fun and informative until the end!
Imagine the scene: your web page loads so slowly that your visitors have time to make a coffee, take a shower and come back to finally click “Back”. Yes, it's painful. But rest assured, there is a solution: AMP, or Accelerated Mobile Pages. This page format created by Google is a clear response to our mobile-first world, where every second counts.
In this article, if/else agency explains to you what AMP is, why it is essential and above all how to use it in HubSpot to get pages that are both fast and engaging. Spoiler alert: we won't leave you with a simple to-do list, but with a real strategy so that your web pages become the Usain Bolts of digital. We promise, we’ll stay fun and informative until the end!
Designed by Google, this format aims to drastically speed up the loading of pages on mobile by eliminating anything that slows down the process. Farewell JavaScript inutile (unwanted pop-up alerts, unnecessary sliding carousels, animations that slow down the page) and CSS chaotic, hello simplicity and efficiency. But don't worry, this doesn't mean sacrificing quality, quite the contrary.
With the AMP, you get pages that:
You might be thinking, “One more new tech thing to learn?” Yes, but this one is worth it because it solves a universal problem: slow mobile pages. Let's talk numbers. Did you know that:
Where a standard page struggles with its JavaScript and heavy advertising, a page AMP is refined and straight to the point. Result: your visitors stay, click and – jackpot – convert.
To understand AMP, imagine that you are a conductor. Your standard pages are a complete symphony orchestra: violins, trumpets, drums. AMP, it is a string quartet: lighter, but just as effective. Here's how it works:
Ah, HubSpot, our hero! If you use HubSpot, integrating AMP into your blog pages and posts is a breeze. You don't even need to be a seasoned developer (phew!). Here's how to do it.
Want to test AMP on a single post before enabling the option for your entire blog? No worries ! In the HubSpot editor, before publishing, check the “Enable Google AMP for this article” option. HubSpot will automatically validate caching by Google, and if there is an error, you will receive an email to adjust your configuration. Simple and effective!
To adopt AMP in HubSpot, it's like going from a snail to a rocket. Here's why:
Before you get carried away, know that AMP is not perfect. Here's what you need to know:
When to choose AMP rather than standard pages? It depends on your priorities. If your audience is mostly mobile and impatient (spoiler: they probably are), AMP is a must. For campaigns where complex design takes precedence, stick to classic pages.
Yes, ads are compatible with AMP, but they must follow strict rules so as not to slow down your pages. Google offers AMP Ads, ads optimized to load quickly, which is perfect for maximizing your ad revenue while preserving the user experience.
Did you know that AMP can also transform your emails? Imagine interactive emails where your recipients can fill out a form or click a button without leaving their inbox. This boosts click-through and engagement rates, but be careful, it’s still an emerging technology.
If you want to get the most out ofAMP, here are some tips:
For fast pages, a best SEO and a smooth user experience,AMP is an essential technology. With HubSpot, its implementation is simple and accessible, even if you are a beginner.
Ready to make your web pages faster than a click? Get started in AMP and revolutionize your mobile strategy!
Crédit : Photo de Aakash Dhage sur Unsplash