Automation and Marketing: Re-humanizing sequences without losing efficiency

Automation and Marketing: Re-humanizing sequences without losing efficiency

At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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Augmented reality and HubSpot: a new way to engage and convert

Augmented reality and HubSpot: a new way to engage and convert

Augmented reality is no longer just a gadget reserved for e-commerce giants. It's a marketing lever that redefines the user experience. By enabling visitors to visualize a product in their own home, ...
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How to create a dynamic directory in HubSpot?

How to create a dynamic directory in HubSpot?

A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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Creating an intelligent chatbot integrated with HubSpot

Creating an intelligent chatbot integrated with HubSpot

At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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PWA: Improve your site's UX and mobile performance

PWA: Improve your site's UX and mobile performance

At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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How to integrate HubSpot with external e-commerce platforms?

How to integrate HubSpot with external e-commerce platforms?

Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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Why migrate your WordPress website to HubSpot?

Why migrate your WordPress website to HubSpot?

WordPress has long been the default choice for creating a website. Accessible, open-source, ultra-popular. But today, companies looking for marketing performance, security, autonomy and simplicity ...
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How to boost your marketing campaigns with AI?

How to boost your marketing campaigns with AI?

Artificial intelligence (AI) is no longer a futuristic concept—it’s a strategic lever reshaping the way we approach modern marketing. Its purpose isn't to replace marketers, but to enhance their ...
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Developing a responsible website: dream or reality?

Developing a responsible website: dream or reality?

The digital sector is responsible for a growing share of greenhouse gas emissions, accounting for around 4% of global emissions. This figure could double by 2025 due to the growing demand for digital ...
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