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    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    CRM & Marketing automation
    Lead nurturing is no longer just a sequence of automated emails. Today’s customer journeys span a multitude of touchpoints: email, social media, chatbots, targeted ads, events, SMS-and each plays a ...
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    Labels and Certifications in Web Eco-Design: How to Prove Your Responsible Digital Commitment

    Labels and Certifications in Web Eco-Design: How to Prove Your Responsible Digital Commitment

    Front-end development
    The days when it was enough to add a “CSR Commitments” page to your website are over.
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    Understanding WCAG compliance levels

    Understanding WCAG compliance levels

    News
    Digital accessibility is no longer optional: it’s a requirement. Whether to comply with legal obligations, improve user experience, or strengthen brand credibility, making a website accessible ...
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    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion

    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion

    Web design
    Dark patterns, or deceptive interfaces, are design techniques that manipulate users into making decisions they wouldn’t have made voluntarily. Ambiguous presentation of options, hidden fees, or ...
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    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO
    SEO in 2025 is nothing like it was yesterday. Google now displays AI-generated answers directly in its results, organic clicks are plummeting, and content production is exploding thanks to generative ...
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    Managing API Calls Server-Side on HubSpot with Serverless Functions (and Their Limits)

    Managing API Calls Server-Side on HubSpot with Serverless Functions (and Their Limits)

    Back-end development
    Making API calls on the server side with HubSpot is not only possible - it’s actually recommended when you want to secure your requests, avoid exposing secrets on the client side, or execute more ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    CRM & Marketing automation
    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    CRM & Marketing automation
    L’alignement entre les équipes marketing et commerciales, ce que l’on appelle souvent le Smarketing, est devenu un impératif stratégique pour les entreprises B2B qui souhaitent accélérer leur ...
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    Technical audit of a HubSpot site: comprehensive checklist for developers

    Technical audit of a HubSpot site: comprehensive checklist for developers

    Front-end development
    HubSpot is often perceived as a plug-and-play CMS: fast to deploy, easy to handle, modular. But beneath that apparent flexibility lies a real website, with potential flaws, slowdowns, missing markup, ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Julie Pravaz
    Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
    Amrinne Laudé
    Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Loïc Schemel
    Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Xavier Lagrange
    EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.