How to create a dynamic directory in HubSpot?

How to create a dynamic directory in HubSpot?

A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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Creating an intelligent chatbot integrated with HubSpot

Creating an intelligent chatbot integrated with HubSpot

At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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PWA: Improve your site's UX and mobile performance

PWA: Improve your site's UX and mobile performance

At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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How to integrate HubSpot with external e-commerce platforms?

How to integrate HubSpot with external e-commerce platforms?

Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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Why migrate your WordPress website to HubSpot?

Why migrate your WordPress website to HubSpot?

WordPress has long been the default choice for creating a website. Accessible, open-source, ultra-popular. But today, companies looking for marketing performance, security, autonomy and simplicity ...
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How to boost your marketing campaigns with AI?

How to boost your marketing campaigns with AI?

Artificial intelligence (AI) is no longer a futuristic concept—it’s a strategic lever reshaping the way we approach modern marketing. Its purpose isn't to replace marketers, but to enhance their ...
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Developing a responsible website: dream or reality?

Developing a responsible website: dream or reality?

The digital sector is responsible for a growing share of greenhouse gas emissions, accounting for around 4% of global emissions. This figure could double by 2025 due to the growing demand for digital ...
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One-page sites: a good idea or a bad one?

One-page sites: a good idea or a bad one?

The one-page website is a modern alternative to traditional websites. Minimalist, fluid and visually impactful, it appeals to many companies and freelancers wishing to create a website that's both ...
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Salesforce to HubSpot migration: A complete guide to success

Salesforce to HubSpot migration: A complete guide to success

Migrating from Salesforce to HubSpot isn't just a matter of transferring data. It's an opportunity to reinvent your CRM, optimize your workflows and give your teams back a tool that's truly adapted ...
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