Create a high-performing sales space in HubSpot

Create a high-performing sales space in HubSpot

Creating an effective sales space in HubSpot isn't just about adding deals to a pipeline. It's about building a system that reflects your real processes, anticipates your revenue, automatically ...
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HubSpot & GDPR 2025: what's changing for your campaigns

HubSpot & GDPR 2025: what's changing for your campaigns

The GDPR is nothing new. But in 2025, it will return to the forefront with a strengthened framework, more frequent checks, and much more concrete requirements for marketers. It's not a fundamental ...
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Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

Choosing a CMS in 2025 is no longer just a question of content management. Whether you're a marketer, CTO, or digital project manager, your choice of CMS directly impacts your ability to produce, ...
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AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

In the space of a few weeks, Apple, OpenAI and Google have redefined the rules of the game. Each in its own way, they have anchored AI in users' daily lives, in interfaces, tools and behaviors. For ...
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Adaptive vs. responsive UX: what's the difference in 2025?

Adaptive vs. responsive UX: what's the difference in 2025?

In the world of web design, certain questions come up frequently. We hear it almost every day: is it better to have an adaptive design or a responsive design? And as is often the case, the answer ...
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The serverless website: performance and scalability in 2025

The serverless website: performance and scalability in 2025

Serverless is not a promise for tomorrow. It's already a reality for thousands of web projects in production. Faster to deploy, cheaper to run, easier to upgrade: this model redefines the standards ...
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Automation and Marketing: Re-humanizing sequences without losing efficiency

Automation and Marketing: Re-humanizing sequences without losing efficiency

At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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Augmented reality and HubSpot: a new way to engage and convert

Augmented reality and HubSpot: a new way to engage and convert

Augmented reality is no longer just a gadget reserved for e-commerce giants. It's a marketing lever that redefines the user experience. By enabling visitors to visualize a product in their own home, ...
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How to create a dynamic directory in HubSpot?

How to create a dynamic directory in HubSpot?

A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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