home / about / hubspot partner
// hubspot partner
HubSpot partner agency specialized in CRM and HubSpot CMS
Certified experts to deploy and optimize HubSpot.
For several years now, we’ve been helping marketing and sales teams exploit the full potential of the platform: migrating to HubSpot, creating or redesigning sites on the HubSpot CMS, structuring CRM, marketing automation and optimizing sales processes.
In 2022, our expertise was officially recognized and if/else agency became a HubSpot partner. Since then, the agency has supported its customers in deploying and optimizing their HubSpot ecosystem, from CRM to CMS, to turn it into a genuine growth lever.
Our aim is to help you make the most of HubSpot by combining CRM strategy, web development and marketing performance.
// status
Gold
HubSpot Solutions Partner
- partner since
- 2022
- gold since
- Oct. 2026
- certifications
- 10
// our certifications
- HubSpot Solutions Partner
- Service Hub Software
- HubSpot Sales Software
- HubSpot Marketing Software
- HubSpot Content Hub Software
- Email Marketing
- Guided Client Onboarding
- HubSpot CMS for Developers
- Contextual Marketing
- Salesforce Integration
Website creation and redesign on HubSpot
- Migration to HubSpot CMS
- Design of high-performance, fast, scalable sites to support your growth
- Conversion-oriented landing page development
- Blog creation to grow your SEO
- Creation or modification of existing templates and modules
- Zoning, wireframes and UX/UI web design
About your CRM and your marketing and sales strategy
- Administration, monitoring and optimization of your CRM
- Optimizing your data model
- Automations
- HubSpot native and custom integrations
- Migration to HubSpot
- Onboarding on HubSpot
HubSpot custom developments
- Custom CRM development
- Custom CMS development
- Store locator
- Custom tool connections and integrations
- Custom ETL
- Automation involving web development
- Public data connections and synchronization
- Specific functionalities
// 02 · why hubspot
Why we chose HubSpot: 6 key benefits
Why choose HubSpot for your business.
HubSpot is much more than just a marketing tool. It’s a complete CRM platform with a powerful CMS that aligns your marketing, sales and support teams around a common goal: to deliver a better experience to your prospects and customers. Fewer scattered tools, greater efficiency and better visibility on your growth.
Whether for if/else agency or for our customers, we’ve been using HubSpot for several years now. Here are the main reasons why HubSpot has become our benchmark platform:
A truly unified platform
Unlike many tools that assemble multiple pieces of software, HubSpot natively combines CRM, marketing, sales, customer service and CMS into a single, coherent platform.
A website directly connected to your CRM
With HubSpot CMS, your website is fully connected to your customer database, enabling you to personalize content and transform your site into a genuine lead generation engine.
Centralized, usable customer data
All e-mail interactions, forms, pages visited, calls and transactions are grouped together in a single contact record, providing a complete view of the customer journey.
Rapid adoption by teams
HubSpot’s intuitive interface enables marketing and sales teams to get to grips with the tool quickly, without constantly relying on technical profiles.
Powerful, accessible automation
HubSpot workflows automate marketing, sales and customer care without complex development, making it easy to implement advanced strategies.
A platform designed for growth
HubSpot easily grows with your business, allowing you to gradually add features, integrations and automations as your needs change.
// 03 · why if/else
Why choose if/else agency for your HubSpot projects?
A human team dedicated to your success.
A personalized collaboration
HubSpot experts at your service to define a strategy and actions tailored to your company and your customers. Technical subjects explained in a pedagogical way, and ongoing sharing of expertise to move forward together towards the best results.
Solid processes
Our founders have worked on HubSpot for more than 10 years. We have turned that into reliable working methods for managing our customers’ digital projects. At if/else agency, we value transparency and straightforward communication, with no nasty surprises.
Certified HubSpot expertise
Our HubSpot-certified experts support companies from the design to the optimization of their digital ecosystem, to implement robust web and marketing solutions tailored to the objectives of each organization.
// 04 · between agencies
Let’s collaborate between HubSpot partner agencies
HubSpot partners: together, we go further.
Running a web project without the right resources and well-honed processes can quickly become a real headache. Thanks to our founders’ 10+ years on HubSpot and the diversity of the web projects we’ve managed on the platform, we’ve been able to solve a number of problems.
If you’re looking for smooth project management, customized support and the expertise to turn your HubSpot web projects into concrete, profitable successes, you’ve come to the right place.
// 05 · free themes
Discover the free HubSpot themes from if/else agency
Need a high-performance website that’s quick to learn?
if/else agency took part in the HubSpot Theme Accelerator 2022 and is proud of it! The result: two free themes created to meet the needs of specific sectors: Aesthetics and Busybeez.
Themes designed to combine meticulous design, performance and ease of use.
Aesthetics
Art-oriented theme
Originally conceived for the art and entertainment sector, Aesthetics seduces with its clean, modern design. You don’t have to be an artist to adopt it: this theme is perfect for any business looking for a little originality.
Customize shapes and colors to highlight your creations!
Busybeez
Wellness theme
Created especially for entrepreneurs in the beauty sector, Busybeez stands out for its soft, original and fully customizable design.
Ideal for freelancers and small businesses, this theme presents your services simply, elegantly and professionally, just like you.
// 06 · testimonials
Our customers testify to our expertise on HubSpot
More than 100 companies have already entrusted us with their web and marketing projects.
- Brand identity and web design
- CRM implementation, integration & architecture
- HubSpot CMS development (website, landing pages, blog)
- Software synchronization and API connections
- Marketing automation, acquisition and sales performance
- Tracking and data
“We worked with Luc and Garance on two separate projects: optimizing and designing our corporate website, and migrating and redesigning another site. I hope you get to work with them, because what’s amazing about this duo and this agency is that you can run a project with your eyes closed! Thanks to them.”
Alexandra Desbat
“HubSpot CMS pros. Very good collaboration with the if/else teams on the HubSpot CMS. We had to integrate the booking engine of a third-party business tool. Deadlines met and quality delivered. Great work.”
Thierry Calderón
“You can work with Luc and his team with your eyes closed. It’s a competent, reliable agency that comes up with ideas and meets its deadlines. For a HubSpot development project, don’t hesitate.”