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- IEA is HubSpot Partner
HubSpot partner agency specialized in HubSpot CRM and CMS
Certified experts to deploy and optimize HubSpot
For several years, we have been helping marketing and sales teams unlock the full potential of the HubSpot platform : from HubSpot migrations and website creation or redesign on HubSpot CMS, to CRM structuring, marketing automation, and sales process optimization.
In early 2024, our expertise was officially recognized when if/else agency became an official HubSpot Partner.
Since then, we have been supporting companies in deploying and optimizing their HubSpot ecosystem, from CRM to CMS, turning the platform into a true growth engine for their business.
Our goal is simple: help you get the most out of HubSpot by combining CRM strategy, web development, and marketing performance.










Certified across HubSpot CRM and CMS
HubSpot expertise tailored to every type of project
Whether you need to build a website on HubSpot CMS, set up or optimize your HubSpot CRM, or develop custom HubSpot features, our team supports you from strategy to implementation.
HubSpot website design and redesign
- Migration to HubSpot CMS
- Fast, scalable and high-performing websites built to support your growth
- Conversion-focused landing page development
- Blog setup to improve your SEO
- Custom templates and module development
- Zoning, wireframing and UX/UI design
HubSpot CRM, marketing and sales strategy
- CRM management, monitoring and optimization
- CRM data structure optimization
- Marketing and sales automation workflows
- Native and custom HubSpot integrations
- HubSpot migration
- HubSpot onboarding and setup
Custom HubSpot development
- HubSpot CRM custom development
- HubSpot CMS custom development
- Store locator development
- Custom API integrations
- Custom ETL and data pipelines
- Advanced automation with custom development
- Public data integrations and synchronization
- Custom features and modules
Why choose HubSpot for your business
Why we chose HubSpot: 6 key advantages
HubSpot is much more than a marketing tool, it’s a complete CRM platform with a powerful CMS that helps align your marketing, sales, and customer service teams around a common goal: delivering a better experience for your prospects and customers.
The result? Fewer disconnected tools, greater efficiency, and clearer visibility into your company’s growth.
For several years now, both at if/else agency and with our clients, we’ve relied on HubSpot to power our digital strategies. Here are the key reasons why HubSpot has become our platform of choice:
A truly unified platform
Unlike many tools that rely on multiple disconnected systems, HubSpot brings together CRM, marketing, sales, customer service, and CMS into one single, fully integrated platform.
A website directly connected to your CRM
With HubSpot CMS, your website is fully connected to your customer database, allowing you to personalize content and turn your site into a powerful lead generation engine.
A single source of truth for your customer data
All interactions: emails, forms, page views, calls, and deals are centralized in one place, giving your teams a complete view of the customer journey.
Powerful automation made simple
HubSpot’s automation tools allow you to create advanced marketing, sales, and customer workflows without complex technical setups.
Built for team adoption
HubSpot is designed to be intuitive and easy to use, enabling marketing and sales teams to quickly adopt the platform and work more efficiently.A platform that grows with your business
HubSpot scales with your company, allowing you to add features, integrations, and automation as your marketing and sales operations evolve.
Why choose if/else agency as your HubSpot partner
A dedicated team committed to your success

A collaborative, human approach
Our HubSpot experts listen carefully to your needs to define strategies and actions tailored to your business and your customers.
We simplify complex technical topics and share our expertise throughout the project to achieve the best results together.

Proven processes
With over 10 years of experience working with HubSpot, we’ve built reliable processes to manage our clients’ digital projects efficiently.
At if/else agency, transparency and clear communication are at the core of how we work.

HubSpot-certified expertise
Our HubSpot-certified experts support companies from design to optimization of their digital ecosystem, delivering robust web and marketing solutions tailored to each organization’s goals.
Let’s collaborate as certified HubSpot agencies
HubSpot partners: better together
Running a web project without the right resources or well-established processes can quickly become a real challenge. With 10 years of experience and a wide range of HubSpot projects behind us, we’ve learned how to solve even the most complex challenges.
If you’re looking for smooth project management, tailored support, and the expertise needed to turn your HubSpot web projects into real, profitable successes, you’re in the right place.
Need a high-performing website that’s easy to manage?
Discover if/else agency’s free HubSpot themes
if/else agency proudly took part in the HubSpot Theme Accelerator 2022.
The result: two free themes designed to meet the needs of specific industries: Aesthetics and Busybeez.
Themes built to combine clean design, performance, and ease of use.
Aesthetics
A theme designed for creative industries
Originally created for the art and entertainment industries, Aesthetics stands out with its modern and minimalist design. You don’t have to be an artist to use it, the theme works perfectly for any business looking to add a touch of originality to its website.
Customize shapes and colors to showcase your work and highlight your projects.
Busybeez
A theme designed for the wellness and beauty industry
Created specifically for entrepreneurs in the beauty and wellness space, Busybeez stands out with its soft, original, and fully customizable design.
Perfect for independent professionals and small businesses, this theme showcases your services in a simple, elegant, and professional way, just like you do.
What our clients say
Trusted by more than 50 companies for their HubSpot projects
Since 2022, more than 50 companies have trusted if/else agency to design and develop their HubSpot projects.
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.
A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
[...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
[...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
[...] The team demonstrated excellent listening skills and a keen understanding of our challenges. We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
I've finally found my HubSpot CMS partner !
After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.