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- IEA is HubSpot Partner
HubSpot partner agency specialized in CRM and HubSpot CMS
Certified experts to deploy and optimize HubSpot
For several years now, we've been helping marketing and sales teams exploit the full potential of the platform: migrating to HubSpot, creating or redesigning sites on the HubSpot CMS, structuring CRM, marketing automation and optimizing sales processes.
In early 2024, our expertise was officially recognized and if/else agency became a HubSpot partner.
Since then, the agency has supported its customers in deploying and optimizing their HubSpot ecosystem, from CRM to CMS, to turn it into a genuine growth lever.
Our aim is to help you make the most of HubSpot by combining CRM strategy, web development and marketing performance.










Certified from CRM to CMS on HubSpot
HubSpot expertise for every type of project
Whether you need to create a site on the HubSpot CMS, set up or optimize your HubSpot CRM or develop specific functionalities, our team will support you from strategy to implementation.
Website creation and redesign on HubSpot
- Migration to HubSpot CMS
- Design of high-performance, fast, scalable sites to support your growth
- Conversion-oriented landing page development
- Blog creation to boost your SEO
- Creation or modification of existing templates and modules
- Zoning, wireframes and UX/UI web design
About your CRM and your marketing and sales strategy
- Administration, monitoring and optimization of your CRM
- Optimizing your data model
- Automations
- HubSpot native and custom integrations
- Migration to HubSpot
- Onboarding on HubSpot
HubSpot custom developments
- Custom CRM development
- Custom CMS development
- Store locator
- Custom tool connections and integrations
- Custom ETL
- Automation involving web development
- Public data connections and synchronization
- Specific functionalities
Why choose HubSpot for your business
Why we chose HubSpot: 6 key benefits
HubSpot is much more than just a marketing tool. It's a complete CRM platform with a powerful CMS that aligns your marketing, sales and support teams around a common goal: to deliver a better experience to your prospects and customers. Fewer scattered tools, greater efficiency and better visibility on your growth.
Whether for if/else agency or for our customers, we've been using HubSpot for several years now. Here are the main reasons why HubSpot has become our benchmark platform:
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A truly unified platform
Unlike many tools that assemble multiple pieces of software, HubSpot natively combines CRM, marketing, sales, customer service and CMS into a single, coherent platform.
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A website directly connected to your CRM
With HubSpot CMS, your website is fully connected to your customer database, enabling you to personalize content and transform your site into a genuine lead generation engine.

Centralized, usable customer data
All e-mail interactions, forms, pages visited, calls and transactions are grouped together in a single contact record, providing a complete view of the customer journey.
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Rapid adoption by teams
HubSpot's intuitive interface enables marketing and sales teams to get to grips with the tool quickly, without constantly relying on technical profiles.

Powerful, accessible automation
HubSpot workflows automate marketing, sales and customer care without complex development, making it easy to implement advanced strategies.

A platform designed for growth
HubSpot easily grows with your business, allowing you to gradually add features, integrations and automations as your needs change.
Why choose if/else agency for your HubSpot projects?
A human team dedicated to your success

A personalized
personalized collaboration
HubSpot experts at your service to define a strategy and actions tailored to your company and your customers.
Technical subjects explained in a pedagogical way, and ongoing sharing of expertise to move forward together towards the best results.

Solid processes
With 10 years' experience on HubSpot, we have developed reliable (and proven) working methods for managing our customers' digital projects.
At if/else agency, we value transparency and straightforward communication, with no nasty surprises.

Our expertise
expertise
Our HubSpot-certified experts support companies from the design to the optimization of their digital ecosystem, to implement robust web and marketing solutions tailored to the objectives of each organization.
Let's collaborate between HubSpot partner agencies
HubSpot partners:
together, we go further
Running a web project without the right resources and well-honed processes can quickly become a real headache. Thanks to our 10 years of experience and the diversity of the web projects we've managed at HubSpot, we've been able to solve a number of problems.
If you're looking for smooth project management, customized support and the expertise to turn your HubSpot web projects into concrete, profitable successes, you've come to the right place.
Need a high-performance website that's quick to learn?
Discover HubSpot themes
themes from if/else agency
if/else agency took part in the HubSpot Theme Accelerator 2022 and is proud of it!
The result: two free themes created to meet the needs of specific sectors: Aesthetics and Busybeez.
Themes designed to combine meticulous design, performance and ease of use.
Aesthetics
Art-oriented theme
Originally conceived for the art and entertainment sector, Aesthetics seduces with its clean, modern design. You don't have to be an artist to adopt it: this theme is perfect for any business looking for a little originality.
Customize shapes and colors to highlight your creations!
Busybeez
Wellness theme
Created especially for entrepreneurs in the beauty sector, Busybeez stands out for its soft, original and fully customizable design.
Ideal for freelancers and small businesses, this theme presents your services simply, elegantly and professionally, just like you.
Our customers testify to our expertise on HubSpot
50+ companies have already entrusted us with their web and marketing projects
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Brand identity and web design
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CRM implementation, integration & architecture
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HubSpot CMS development (website, landing pages, blog)
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Software synchronization and API connections
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Marketing automation, acquisition and sales performance
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Tracking and data
Ready to become (very) satisfied customers?
I’ve worked with Garance, Chris, and Luc on several projects for various companies, and I highly recommend them. Communication has always been smooth, and they are true experts in building high-quality HubSpot landing pages that meet advanced functional requirements.
if/else agency deployed our HubSpot CRM solution by customizing both the interfaces and user journeys to perfectly align with our business needs. They took the time to truly understand our operational specificities and consistently provided valuable recommendations to adapt the platform to our working methods.
Whenever our requirements went beyond HubSpot’s standard functionalities, they helped us rethink our processes from a different perspective while always keeping our business goals and key performance indicators in focus.
if/else agency is a technically experienced HubSpot integrator that genuinely listens to user needs. They effectively bridge the gap between client expectations and the software’s capabilities. Their flexibility and responsiveness clearly demonstrate their commitment to delivering the results expected by their clients.
We will definitely continue working with them for our future HubSpot CRM customization and interoperability needs.
I've finally found my HubSpot CMS partner !
After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
[...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.
[...] The team demonstrated excellent listening skills and a keen understanding of our challenges. We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
[...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.