if/else agency - Marketing & SEO content for your HubSpot website

From €600 / day (excl.VAT)

Creation of your Live pages on HubSpot

Integration of your HubSpot pages (landing pages, website pages & blog posts)

Some teams prefer to outsource the creation of their live HubSpot pages once the web development phase is complete.

At if/else agency, we can also handle the creation of your HubSpot landing pages, website pages, and blog posts, ensuring full responsiveness of templates while strictly aligning with your marketing objectives.

This service includes in particular:

• Integration of provided content (text, images, links) and SEO elements (titles and meta descriptions)

• Image naming, optimization, and tagging (SEO & performance)

• Setup of navigation menus

• Integration of HubSpot forms, CTAs, and other conversion elements

Result: consistent, performance-ready HubSpot pages without tying up your internal teams.

From €800 / day (excl.VAT)

SEO strategy: three key scenarios to consider

When it comes to SEO strategy, we generally distinguish three main scenarios, each requiring a specific framework and set of actions.

1 - SEO Upfront: for a website yet to be built, this approach applies when your website does not yet exist and everything needs to be defined from the ground up.

• Definition of the SEO strategy (competitive analysis, business objectives, page types, and priorities)

• Design of the site architecture and information structure

• Page-by-page SEO recommendations (search intent, target keywords, structure, technical elements)

• Definition of SEO KPIs

2 - SEO for an existing website, this scenario applies either before a website redesign or when the goal is to analyze and improve your current SEO strategy without rebuilding your site:

• Audit of SEO tags and heading structure (Hn)

• Analysis and optimization of internal linking

• Review of page construction (hierarchy, SEO zones)

• Performance and page speed recommendations (in collaboration with our development teams)

• Content optimizations (enhancement, rewriting, content creation)

• Prioritized action plan, page by page

3 - Long-term SEO ~ 1 year, designed to ensure the continuity of your SEO strategy and drive continuous improvement over time.

• Technical and semantic audits

• Technical and editorial recommendations

• Implementation monitoring and SEO QA

• Ongoing page optimization and new content creation

• Regular SEO reporting (traffic, rankings, impressions, crawl data)

From €600 / day (excl.VAT)

Copywriting

Beyond ranking keywords, messages that convert.

Copywriting is not just about “writing well.” It’s about delivering the right message, at the right time, to the right audience while meeting search engine requirements and turning prospects into customers.

Working closely with our expert collaborators, we create content designed to maximize visibility and performance. Every page is built around a clear search intent, and every word serves a specific goal: visibility, clarity, and conversion.

Within our agency, SEO, content, marketing, and development teams work hand in hand to attract qualified traffic, clarify our clients’ value propositions, structure information strategically, and naturally guide visitors toward action.