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Zoning, Wireframe & UX/UI Web Design for a High-Performing Website
Build a website that
converts on HubSpot
Your website is more than just a digital showcase, it’s a business tool. At if/else agency, we create HubSpot websites that combine design, strategy, and technology to deliver an intuitive user experience that drives conversions.
A powerful web design starts with a clear strategy: Who are your audiences? What value do your services provide? How do you communicate it instantly and visually ? Your brand credibility depends not only on your visuals, but also on how visitors navigate, understand, and act.
A good UX design builds trust, clarity, and engagement, turning visitors into leads. If your website doesn’t highlight your services with a clear structure and intuitive design, you’re missing out on conversions.
Don’t worry, we’ve got this.
Web Design Serving the User Experience
Why invest in UX/UI Design?
We won’t force you to go through our design process — but trust us, skipping UX/UI always costs more in the long run.
Our UX/UI designers craft functional wireframes and Figma mockups that turn your business goals into a seamless user journey. This phase allows our HubSpot developers to build templates perfectly aligned with your content strategy and growth objectives.
Designing before developing ensures that every element of your website is built to convert, from navigation, content layout, to CTAs.
Templates tailored to your business goals
Ensuring each template is relevant and composed of the right elements to highlight your essential content and emphasize what matters most to your visitors. Each page is thoughtfully structured to highlight key content, guide users naturally, and make admin updates easy and consistent.
Optimized for user experience
Optimize your site’s UX so visitors grasp your value proposition quickly and easily. How? By emphasizing strengths, guiding visual flow, and ultimately encouraging conversion at every step. Simplify your user journey so visitors instantly understand your value proposition and take action faster.
Zero bad surprises with mockups
Crafting UX/UI mockups allows you to see a precise preview of the final site and ensures a shared vision before development begins, ensuring clarity, alignment, and zero last-minute surprises.
For high-performance web development
With validated mockups and clear guidelines, developers can work faster, focusing on what matters most to deliver exactly what was designed.
Better communication, fewer revisions
No confusion, no endless back-and-forth. Everyone knows what to expect and can focus on what really drives performance.
Great web design isn’t just about making things look good — it’s about building structure, flow, and logic before moving to visuals.
Before creating final Figma mockups, we go through two essential steps:
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Define the zoning for each template - Zoning establishes your site’s main structure: “services”, “pricing”, “testimonials”, “contact” — helping you visualize what each section will display.
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Design wireframes per template - Once zoning is approved, we define every element in detail — headings, text blocks, buttons, carousels, videos. This ensures clarity, hierarchy, and perfect UX.
After validation, our designers create UX/UI mockups aligned with your brand, marketing goals and HubSpot CMS structure, ready for seamless development.
Web Design FAQ
Everything you need to know before getting started with mockups
What are your rates for web design?
Ça dépend de ce que vous nous confiez.
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If we only handle the design (without website development), our rate is €600/day.
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If we also develop your website afterward, you get 20% off the design phase (i.e. €480/day).
Do you also create logos and brand identities?
Yes! Our designers are trained in graphic and brand design. We can create your logo, brand guidelines, and full visual identity.
What tools do you use for mockups?
All our mockups are designed in Figma — the industry standard for collaborative web design.
Can you create mockups without handling development?
Absolutely. If/else agency can design your entire UX/UI experience and deliver validated mockups to your in-house developers.
Can you develop a HubSpot website without doing the design?
Yes, but we always require mockups before development begins. If your mockups come from another designer, we’ll schedule a quick alignment call to ensure they’re technically feasible for HubSpot CMS and compatible with your admin system.
Web design & UX/UI : Our web wesign projects
We worked for with them
Some real-life examples of how we’ve helped our clients with web design and user experience.
Miller graphics
Brand Refresh & Mockups
When migrating to HubSpot, Miller Graphics trusted if/else agency to modernize their brand identity and design UX/UI mockups for their new corporate site on HubSpot. The goal was to refresh and bring this brand’s visual identity up to date.
Quantum
Brand Identity, Logo & Web Mockups
Using existing research, Quantum asked us to create their logo and brand universe, then apply it through high-end mockups that reflect their expertise and premium positioning.
Sprinter
Logo Redesign & E-commerce website
In collaboration with another HubSpot partner, we redesigned Sprinter’s logo and created template mockups for a full e-commerce experience — homepage, product pages, and client areas — optimized for performance and sales.
if/else agency - We help you create a website that truly converts
We take care of your mockups
We design websites that work. For users, for marketers, and for your business growth.
(No strings attached — you don’t have to build your website on HubSpot or with us 🤫)