Zoning, Wireframe & UX / UI Web Design for a website that converts
User-friendly websites
on HubSpot
Web design and UX/UI are about creating a fluid user experience by designing what will be developed next. Good design is about more than aesthetics: it guides, reassures and turns your visitors into prospects.
Creating a website that converts can't be improvised.
web design for your user experience
Why web design?
At if/else agency, our web design and UX/UI experts create optimized wireframes and functional mock-ups that translate your business objectives into a clear, intuitive user experience.
UX/UI design before web development means ensuring that every element of your future website is designed to convert your visitors into customers, from the navigation path to the call to action.
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Templates
tailored to your business needs
Ensuring that each template is relevant and composed of the right elements will enhance your essential content and highlight what really matters to your visitors. Well thought-out templates also make it easier for your teams to update your pages, and guarantee consistency in their administration.
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Maximum user experience
Optimize your site's user experience so that your visitors quickly understand and easily find your value proposition. How can we do this? By highlighting your assets, guiding your visitors' gaze and, ultimately, encouraging conversion at every step of the way.

Mock-ups = 0 unpleasant surprises
Designing UX/UI mock-ups before moving on to web development enables us to visualize precisely the final rendering of the future site, and guarantees a shared vision of the project, so that the delivered result perfectly matches our customers' expectations.

For high-performance web development
Enable our developers to produce faster and focus on what's complex, thanks to clear guidelines and visuals to which everyone is aligned.
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0 friction
Eliminate the friction of misunderstandings that can arise when customers don't know what to expect. Reduce the back-and-forth and optimize communication with our customers, so that we only discuss the essentials.
Miller graphics
Brand identity modernization & mock-ups
Moving to HubSpot, Miller Graphics entrusted if/else agency with the refresh and modernization of their graphic identity, before trusting us with the design of the mock-ups for their future website on HubSpot's CMS.
Quantum
Brand identity, logo & layouts
Quantum entrusted us with the creation of their entire brand identity and logo, before entrusting us with the graphic design of their future premium website, reflecting the agency's modernity and expertise.
Sprinter
Logo redesign and templates
In a previous collaboration, if/else agency redesigned Sprinter's logo and created templates adapted to this ambitious e-commerce project. Home page, product page, company page and customer area were harmonized for fluid navigation within an e-commerce site on HubSpot.
Tamla
Website mock-ups
if/else agency also works for other HubSpot partners, which is how we ended up creating the web design and mock-ups for Tamla's website before moving on to develop the HubSpot site. A modern design designed to showcase the services of this RevOps & CRM agency.
FAQ - web design
Questions about your future mock-ups? Our web designers have the answers
What are your rates for web design?
It depends on what you entrust to us.
- If we only do your design and don't develop your website, we charge €600 per day.
- If we do your design and then develop your website, you'll benefit from a 20% discount on our usual rates for this service (i.e. 480€/d).
Do you make logos?
Yes, our designers are also trained in graphic design and know how to create logos, graphic charters and complete brand identities, but this is another graphic design service.
What software do you use to make your models?
To create your models, we only work with Figma.
Can we entrust the design of our mock-ups to you without you doing the web development?
Yes, absolutely. If/else agency can take care of your web design and UX/UI conception only, and hand over your finalized and validated mock-ups to your developers.
Can we entrust our web development to HubSpot without you doing the mock-ups?
Yes, if/else agency can only handle your web development on HubSpot. However, we will always require mock-ups before starting development, even if these are made by other designers. In this case, we'll need to make an alignment call on the proposed mock-ups to be sure of their feasibility and of the desired administration system for your future web pages.