These observations led them to ask themselves: “Why do we keep doing this? What if we tried doing things differently?” That’s how, after 10 years as employees, they decided to take the leap, together, into the unknown world of entrepreneurship.
“It started with each of us going our separate ways, just to catch our breath a bit, to rediscover our love for our profession, to understand what we wanted (and what we no longer wanted). Little by little, we realized that we weren’t alone, and that our frustration and our need for change were shared by many others.
So we came together, and in 2022 we decided to launch if/else agency, the agency we would have liked to find.
Since 2022, if/else agency has been a HubSpot partner (Gold since October 2026), helping more than 100 clients go digital, with clear, effective, and accessible solutions. We demystify code, make technical disciplines accessible, break down stereotypes, and prove that great experts only deliver great results when they make the effort to be understood by their clients.
Our values? We live by them, and we put them into practice. We do great work, but above all, we love doing it, for our clients, for our developers, for all our experts, and for ourselves.”
With love, always.Garance & Luc
.svg){kind=logo}
.svg){kind=logo}
.svg){kind=logo}
Luc Benayoun
He’s the driving force behind the agency, the one who turns every idea into a technical reality. Luc lives for code and loves pushing the boundaries. With him, there are no problems, only solutions (and fast ones at that).
- He identifies talent that aligns with the agency’s spirit, trains them, and brings them on board for exciting projects
- He keeps our tech foundation at the top of its game by constantly challenging and enhancing it
- He manages projects and clients with natural ease, ensuring everything runs smoothly
- As soon as a bug rears its head, he’s already on the case, ready to come up with a solution
Garance Faraoun
She’s the agency’s compass. With her vision and attention to detail, she infuses every corner of if/else agency with her energy. Garance is the one who keeps the shop running with both her heart and her head.
- She attracts the right clients and makes sure they leave with a smile (and a great project)
- She orchestrates everything that happens behind the scenes, from the admin teams to production, without ever losing track of the big picture
- She handles sales and lays the groundwork for projects before handing them off to the technical team
- Since she’s never short on ideas, she also manages communications and secures partnerships that make the agency shine
“At if/else agency, work goes hand in hand with mutual support and kindness 🫶 I can say without a doubt that this is the first time in my life I’ve worked in such a pleasant environment!
On a more technical note, everyone’s opinion matters, and it’s truly appreciated to see that each person’s skills are valued and put to good use for the team’s success.
Here’s to the adventure continuing 🚀”
“What I appreciate most about if/else is the kindness and good energy day-to-day. We work on great projects, we talk a lot, we help each other out, and above all, we have a good laugh together!
It’s also an environment where I feel like I’m constantly learning. The projects are varied, everyone can grow, take on more responsibility, and keep developing their skills mission after mission.”
