if/else agency: the story of an agency born to redefine web development

Two developers in search
for a better world

if/else agency is our response to a simple observation: the daily lives of developers need to be rethought. And with it, the world of work as a whole.

We created if/else agency with a simple idea in mind: put a stop to dissatisfaction. The kind that eats away at teams. The kind that disappoints customers. What we want is to put pleasure back at the center: the pleasure of coding, the pleasure of collaborating, the pleasure of building meaningful projects.

Done right, this business can turn pixels into pride and build meaningful relationships. We're here to prove it.

The agency's beginnings

The manifesto

It's the story of two best friends, passionate about their profession but exhausted by seeing the same things happen over and over again.

After years as salaried developers, they finally cracked. And with good reason:

  • Reduced to mere executors, invisible when everything's running smoothly, pointed at as soon as there's a glitch.
  • Expertise ignored, replaced by absurd decisions that scuttle their work.
  • Web development deliberately made more complex to inflate prices.
  • Websites costing 20 or 40k€, full of responsive bugs, with mediocre performance and impossible to administer.

So they asked themselves: “Why should we continue?” and then the next question: “What if we did things differently?”

It was a game-changer!

After 10 years as salaried employees, we jumped into the unknown. First, we went our separate ways, to take a breather, learn to love our job again, and figure out what we wanted (and what we didn't want anymore).

Little by little, we realized that we weren't alone. This fed-up feeling, this desire to do better, was shared by many others. So we got together again, this time as partners, and decided to found if/else agency.

Since October 2022, we've been helping more than twenty customers to digitize the way they should: with clear, fair, accessible solutions. We demystify code, break down clichés and prove that a good website is, above all, one that works - for everyone.

Our values? We live them, we prove them. We do great work, but above all, we love doing it. For our customers, for our developers, for us.

With love, always.

Meet our team!

The agency's core team

Meet the team!

Our (super) allies

Without them, if/else agency wouldn't have turned out the way it has. Their creativity, their passion, their technical skills and the way they live the agency's values push us to go further and further. Thanks to their dedication, we don't just deliver websites, we create experiences that leave a lasting impression.

Christopher-profil

Christopher Blaud

Web developer

guillaume-2025-profil

Guillaume Mely

Web designer

laura-profil

Laura Piquet

Web developer

Chanon-profil

Chanon Asarisi

Marketing consultant

sophie-profil

Sophie Le Tirant

Administrative assistant

david-profil

David Nicaise

Accountant

Our commitment to responsible, high-quality web development

More than code, a vision

Our mission goes beyond lines of code. We offer you a unique customer experience, supported by a rigorous methodology and an environment where our teams flourish.

Our ambitions?

  • Create a close-knit team of developers in France: because we're stronger together (and we have fun too).
  • Demystify web development: no more incomprehensible technical terms. Here, everything is simple, clear and accessible.
  • Build an agency with real human values: honesty, respect and a little kindness make all the difference.
  • Create a responsible and committed company: because we want to give meaning to our work, for our customers and for the planet.

And all this to become THE reference for web development in France (and above all, to be happy and pass on our passion!).

Want to help your project move forward?

Our commitment to responsible, high-quality web development

Our most successful web projects: discover our case studies

What we've done with them.

Between 2022 and 2025, more than 30 customers chose if/else agency for their web projects. Whatever their field, we've put our hearts into meeting every challenge and creating sites that truly meet their needs.