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if/else agency: the story of an agency born to redefine web development
Two developers in search
for a better world
if/else agency is our response to a simple observation: the daily lives of developers need to be rethought. And with it, the world of work as a whole.
We created if/else agency with a simple idea in mind: put a stop to dissatisfaction. The kind that eats away at teams. The kind that disappoints customers. What we want is to put pleasure back at the center: the pleasure of coding, the pleasure of collaborating, the pleasure of building meaningful projects.
Done right, this business can turn pixels into pride and build meaningful relationships. We're here to prove it.
The agency's beginnings
The manifesto
It's the story of two best friends, passionate about their profession but exhausted by seeing the same things happen over and over again.
After years as salaried developers, they finally cracked. And with good reason:
- Reduced to mere executors, invisible when everything's running smoothly, pointed at as soon as there's a glitch.
- Expertise ignored, replaced by absurd decisions that scuttle their work.
- Web development deliberately made more complex to inflate prices.
- Websites costing 20 or 40k€, full of responsive bugs, with mediocre performance and impossible to administer.
So they asked themselves: “Why should we continue?” and then the next question: “What if we did things differently?”
It was a game-changer!
After 10 years as salaried employees, we jumped into the unknown. First, we went our separate ways, to take a breather, learn to love our job again, and figure out what we wanted (and what we didn't want anymore).
Little by little, we realized that we weren't alone. This fed-up feeling, this desire to do better, was shared by many others. So we got together again, this time as partners, and decided to found if/else agency.
Since October 2022, we've been helping more than twenty customers to digitize the way they should: with clear, fair, accessible solutions. We demystify code, break down clichés and prove that a good website is, above all, one that works - for everyone.
Our values? We live them, we prove them. We do great work, but above all, we love doing it. For our customers, for our developers, for us.
With love, always.
Meet our team!
The agency's core team

Luc Benayoun
Co-founder / CTO
He's the driving force behind the agency, the one who turns every idea into a technical reality. Luc is the guy who lives for code and loves to push the boundaries. With him, there are no problems, only solutions (and fast).
- He spots talent that fits with the spirit of the agency, trains them and takes them on exciting projects.
- He keeps our tech base at the top, constantly challenging and enriching it.
- He manages projects and customers with a natural fluidity, so that everything runs smoothly.
- As soon as a bug appears, he's already on the case, ready with a solution.

Garance Faraoun
Co-founder / CSO
She's the agency's fairy godmother. With her vision and rigor, she breathes energy into every corner of If/else agency. Garance is the one who keeps the store running with her heart and head.
- She attracts the right customers and makes sure they leave with a smile (and a great project).
- She orchestrates everything that goes on behind the scenes, from the admin teams to production, without ever losing the thread.
- She handles sales and lays the groundwork for projects before handing over to the technical team.
- Because she's never short of ideas, she also manages communications and finds partnerships that make the agency shine.
Meet the team!
Our (super) allies
Without them, if/else agency wouldn't have turned out the way it has. Their creativity, their passion, their technical skills and the way they live the agency's values push us to go further and further. Thanks to their dedication, we don't just deliver websites, we create experiences that leave a lasting impression.

Christopher Blaud
Web developer

Guillaume Mely
Web designer

Laura Piquet
Web developer

Chanon Asarisi
Marketing consultant

Sophie Le Tirant
Administrative assistant

David Nicaise
Accountant
Our commitment to responsible, high-quality web development
More than code, a vision
Our mission goes beyond lines of code. We offer you a unique customer experience, supported by a rigorous methodology and an environment where our teams flourish.
Our ambitions?
- Create a close-knit team of developers in France: because we're stronger together (and we have fun too).
- Demystify web development: no more incomprehensible technical terms. Here, everything is simple, clear and accessible.
- Build an agency with real human values: honesty, respect and a little kindness make all the difference.
- Create a responsible and committed company: because we want to give meaning to our work, for our customers and for the planet.
And all this to become THE reference for web development in France (and above all, to be happy and pass on our passion!).
Want to help your project move forward?

Our most successful web projects: discover our case studies
What we've done with them.
Between 2022 and 2025, more than 30 customers chose if/else agency for their web projects. Whatever their field, we've put our hearts into meeting every challenge and creating sites that truly meet their needs.
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
If Else helped us implement our HubSpot CMS, and the results were more than excellent. They enabled us to meet our customer deadlines with a high-performance CMS perfectly adapted to our expectations.
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.