home / services / marketing / crm & marketing automation
// crm & marketing automation on hubspot
CRM & marketing automation: useful automations, one workflow at a time
At if/else agency, we configure your HubSpot CRM so that it fits your business, is easy for your teams to use and turns your processes into real growth drivers.
Our approach is both operational and strategic: we structure your data, streamline and challenge your existing scenarios, set up HubSpot to mirror your business, and finally automate what can be automated so your teams can focus on what really matters: iterate, measure, make an impact.
No off-the-shelf solutions, no pile of incomprehensible workflows. Relevant KPIs that make your marketing and sales more reliable, more responsive and more efficient.
// at a glance
- from
- €600 / day excl. VAT
- expertise
- Founders on HubSpot for 10 years
- scope
- Data, CRM, automation
- training
- Included
Data and marketing analysis
Before we start building, we need to understand where our clients stand in their CRM and marketing strategy, and what their current strengths and weaknesses are. To analyze your strategy and your operational plan, if/else agency:
- Studies your current performance (traffic, sources, conversion rates)
- Analyzes your acquisition and conversion funnels (GA4, CRM, HubSpot…)
- Checks the consistency between content, campaigns and business goals
- Checks the consistency between your dashboards and your teams’ reality on the ground
- Identifies quick wins and gaps that are easy to fix
from €600 / day excl. VAT
A well-structured HubSpot CRM, with clear data for aligned teams
Too many companies roll out a CRM without a clear strategy. The result? Low adoption, inconsistent data, biased or irrelevant reporting, and processes that don’t work and bring no results.
At if/else agency, we set up your CRM strategically around your business needs, based on in-depth discussions with your marketing and sales teams. Your experts, with their field experience, guide us and help us build the best possible alignment between your teams.
Customized and harmonized properties, HubSpot interfaces tailored to each team, contact segmentation, custom pipelines, various integrations: every building block is designed to be usable, effective and to meet your teams’ concrete needs.
Our goal: to hand you the keys to a clean, reliable and useful CRM whose ins and outs you understand. A tool your teams will want to use, and that becomes the backbone of all your operations.
from €600 / day excl. VAT
Marketing automation: effective workflows, designed for your customer journeys and your teams
Automation is a way to orchestrate your customer interactions intelligently, without over-soliciting anyone. It should enrich the user experience, not degrade it.
Every workflow we design is aligned with your customer journey, your sales cycles and your resources. From onboarding to reactivation, from qualification to loyalty, we deploy mechanisms that combine marketing performance and relationship quality. Our expertise covers:
- Building complex workflows with dynamic conditions
- Automating internal tasks for your teams
- Advanced lead scoring and marketing campaign management (nurturing, events, customer satisfaction…)
- Marketing / sales CRM alignment
- Automated reporting to steer, not just observe
from €600 / day excl. VAT
// 02 · your marketing partner on the hubspot crm
Trigger the right actions, at the right time, with the right data.
What sets us apart: our founders, on HubSpot for more than 10 years, and our in-depth knowledge of the tool, combined with a real marketing vision backed by very strong technical teams. if/else agency doesn’t just “set things up”: we challenge, structure and customize, then train your teams to use what we have built.
Whether you are starting from scratch, migrating, or trying to fix a shaky setup: we are here to bring intelligence and common sense back into your marketing processes.
// faq · crm and marketing automation
Got a question? We have an answer!
Mostly. HubSpot is our specialty, and we are also an official Sellsy reseller. This focus gives us very sharp expertise and lets us deliver faster.
Absolutely. If you have an in-house team doing the implementation, we can step in upstream to scope, design and document the CRM architecture and the automation scenarios.
Yes, training your teams is included. You stay autonomous in running and creating new workflows.
We even recommend it. We offer a complete diagnosis: structure, data, automation, usage. You will know what works, what is stuck, and what can be improved.