if/else agency - CRM & Marketing automation on HubSpot
Activate your growth,
one workflow at a time.
At if/else agency, we configure your HubSpot CRM to truly fit your business, making it easy for your teams to use and turning your processes into real growth drivers.
Our approach is both strategic and hands-on: we structure your data, streamline and challenge your existing workflows, tailor HubSpot to your business model and automate what can be automated. The goal is simple: help your teams focus on what really matters: testing, measuring and driving impact.
No one-size-fits-all solutions. No bloated, hard-to-maintain workflows. Just relevant KPIs designed to improve reliability, responsiveness and overall marketing and sales performance.
A data-driven, user-centric approach to serving your business
What we do for you (and well)
From €600 / day (excl.VAT)
Data & marketing analysis
Before building anything, we need a clear understanding of where you stand in your CRM and marketing strategy, including your current strengths and weaknesses.
To assess your strategy and operational setup, if/else agency:
- Reviews your current performance (traffic, sources, conversion rates)
- Analyzes your acquisition and conversion funnels (GA4, CRM, HubSpot)
- Evaluates alignment between content, campaigns, and business objectives
- Checks consistency between dashboards and how teams operate in the field
- Identifies quick wins and easily fixable gaps
From €600 / day (excl.VAT)
A well-structured HubSpot CRM, with clean data to keep your teams aligned.
Too many companies roll out a CRM without a clear strategy. The result? Low adoption, inconsistent data, misleading or irrelevant reporting, and processes that fail to deliver real results.
At if/else agency, we take a strategic approach to configuring your CRM, built around your business needs and informed by in-depth discussions with your marketing and sales teams. Your internal experts, with their hands-on experience, guide the setup, helping us create strong alignment across all teams.
Property customization and standardization, tailored HubSpot interfaces by team, contact segmentation, pipeline customization, and system integrations: every component is designed to be practical, efficient and directly aligned with how your teams actually work.
Our goal is to give you a clean, reliable, and fully understood CRM, a tool your teams want to use, and one that becomes the backbone of your marketing and sales operations.
From €600 / day (excl.VAT)
Marketing automation: useful, efficient workflows tailored to your customer paths.
Automation is a way to orchestrate your customer interactions intelligently, without over-communication. It should enhance the user experience, not dilute it.
Every workflow we design is aligned with your customer journey, sales cycles, and internal resources. From onboarding to re-engagement, from lead qualification to retention, we deploy automation strategies that balance marketing performance with thoughtful, human-centered communication.
Our expertise includes
- Designing advanced workflows with dynamic conditions
- Automating internal tasks to support your teams
- Advanced lead scoring and marketing campaign automation (nurturing, events, customer satisfaction)
- Aligning CRM <> marketing <> sales
- Automated reporting built to drive decisions, not just observe performance
if/else agency, your HubSpot CRM marketing partner
Trigger the right actions,
at the right time, powered by the right data.
What sets us apart is our 10+ years of HubSpot expertise, combining deep product knowledge with a strong marketing vision, backed by highly skilled technical teams. At if/else agency, we don’t just “set things up”, we challenge your assumptions, structure your data, customize HubSpot to your reality and train your teams to fully own what’s been built.
Whether you’re starting from scratch, migrating to HubSpot, or trying to fix an underperforming setup, we help bring clarity, intelligence and common sense back into your marketing processes.