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CRM & Marketing automation on HubSpot
Activate your growth,
one workflow at a time.
At if/else agency, we design CRM systems and automation scenarios that turn HubSpot into an engine for growth.
Our approach is both technical and strategic: we structure your data, streamline your processes, and automate what can be automated - so that your teams can focus on what really matters.
No ready-made solutions, no stacking of incomprehensible workflows. We design a clear architecture, designed to last and evolve with your objectives. You gain in reliability, responsiveness and marketing efficiency.
A data-driven, user-centric approach to serving your business
What we do for you (and well)
A well-structured HubSpot CRM for clear data and an aligned team
Too many companies deploy CRM without a clear strategy. The result: low adoption, inconsistent data, biased reporting. We help you organize your CRM strategically, around your business needs: marketing, sales, customer relations, recruitment, etc.
Structuring objects, harmonizing properties, segmenting contacts, cleaning up duplicates, customizing pipelines, third-party integrations: each brick is designed to be usable, not just “present”.
With if/else agency, you get a clean, reliable, useful CRM. A tool that your teams want to use - and that becomes the backbone of your operations.
Marketing automation: useful, efficient workflows tailored to your customer paths.
Automation is a method for orchestrating your customer interactions intelligently, without over-solicitation. It should enrich the user experience, not degrade it. That's why every workflow we design is aligned with your customer journey, your sales cycles, and your resources. From onboarding to reactivation, from qualification to loyalty, we deploy mechanisms that combine marketing performance and relational elegance.Our expertise covers :
- Creating complex workflows with dynamic conditions
- Automating internal tasks for your teams
- Advanced lead scoring management
- Aligning CRM <> marketing <> sales
- Automated reporting to drive, not just record
Your HubSpot partner: we structure, we automate, we deliver.
Our difference is HubSpot's high level of expertise combined with a true marketing vision. We don't just “implement”: we challenge, we structure, we train if necessary. Above all, we remain agile.
Our customers choose us because we know how to :
- build a robust CRM base,
- activate relevant automation campaigns,
- bring the two together to generate real results.
Whether you're starting from scratch, migrating or looking to optimize an existing system: we're here to put the intelligence back into your marketing processes.
Optimize, automate, convert: CRM from if/else agency
What makes us different
A customized
approach
Every company has its own context, maturity and ambition.
We adapt to your reality and your resources to propose a realistic, applicable and scalable strategy.
A transparent and humane
collaboration
You're not a customer file. We work with you, not just for you.
We explain, we challenge when necessary, and we remain available throughout the process.
A long-term
vision
Our goal isn't to make you shine for 2 weeks.
We design your strategy so that it will serve you in the long term, even without us.
Tell us about your project
Trigger the right actions, at the right time, without friction.