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Logo, Brand Identity, Style Guide & Graphic Assets
A memorable identity,
a logo that reflects who you are
With a solid background in graphic design, if/else agency provides dedicated designers and brand specialists to shape and refine your visual identity, fully aligned with the image you want to convey for your business.
From concept to creation or modernization, we craft logos and redesign brand style guides (brand colors and shades, visual shapes, and full creative direction), refine typography choices, and produce visual assets for both print and digital (such as social media visuals or business cards).
Whether you're building a visual identity from scratch or refreshing an existing one, we help you design a bold, distinctive brand identity that stands out from competitors and stays top of mind.
Graphic research & competitive benchmarking
Before crafting your brand identity or visual style guide, we start by mapping out your landscape. Who are your competitors? How do you want your brand to be perceived What message do you want to deliver? What truly sets you apart ? And what inspires you?
We dive into strategic conversations, market research and visual exploration to uncover the right creative direction. From there and together, we shape strong visual territories aligned with your industry, values and ambitions, ensuring your brand stands out and resonates.
Logo design
Your logo is the core visual element that makes your brand instantly recognizable. It should reflect both what you do and what you stand for: your values, your approach and your personality, all at a single glance.
A strong logo must be evocative, modern, and versatile. It should work seamlessly across a variety of contexts without ever losing its impact. At if/else agency, we begin by crafting three distinct logo concepts, which we refine and enhance together through feedback loops. We take time to understand what resonates with you and what doesn’t, to ensure the final design feels truly right.
Once the primary logo is approved, we provide a simplified / compact version to ensure optimal use across all physical and digital applications.
Colors, typography & graphic elements for a distinctive brand identity
Once your visual direction is defined and your logo is created, the rest of your brand universe and visual style guide naturally falls into place.
From your logo, we identify colors and typefaces that best represent your product or service. Building on these foundations, we suggest complementary secondary colors, as well as fonts for headings and body text, ensuring coherence across your entire brand ecosystem.
In short, if/else agency supports you in selecting/creating every element needed to shape a complete and cohesive visual identity. We also stand by your side to adapt it across all formats, whether digital or print.
Brand Book & Visual Style Guide
Your brand identity is now defined — your logo and all the visual elements that make up your brand universe have been validated.
To help you make the most of these assets, if/else agency consolidates everything into a single deliverable that you can easily share with your teams. This brand book includes:
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The logo (primary version & variations)
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Color system: primary & secondary palettes, CMYK / RGB values, and symbolism
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Typography guidelines: usage rules and text hierarchy
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Logo usage rules: recommendations, clear space, placement across media, and minimum sizing
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Iconography
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Graphic inspiration & visual elements
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Sample brand applications across different touchpoints
Visual Assets for Web & Print
We support you everywhere
Once your visual identity is defined, if/else agency supports you anywhere your brand needs to shine. Business cards, flyers, banners, social media visuals, resource layouts (such as white papers), or any other print or digital materials . We ensure your brand is consistently and beautifully represented across every touchpoint.
FAQ - Brand identity & graphic design
Questions about our graphic design services?
We’ve got the answers.
What’s the difference between web design and graphic design?
UX/UI web design, as the name suggests, focuses exclusively on designing interfaces and web pages.
Graphic design, on the other hand, involves creating and shaping visual identities, logos, layouts, and communication materials for both digital display and printed formats.
How much does it cost to create a complete brand identity
It depends on what you entrust us with and how many concepts you’d like to explore.
On average, a logo and a full brand book typically range between €5,000 and €12,000.
Do you transfer intellectual property rights?
Yes. Once your brand guidelines, logo (or any visual assets) are delivered, we transfer the usage and modification rights to you, with no compensation other than the cost of the service.
After we deliver the source files, we are no longer responsible for how they are used.
As long as no third-party alterations are made to our original work, you are welcome to credit us.
Design graphique et création d'identité de nos marque : nos plus beaux projets
On a travaillé pour avec eux
Quelques exemples concrets de ce qu'on a pu faire pour nos clients en matière de web design et de parcours utilisateur.
Quantum
Identité de marque, logo & maquettes
Quantum nous a fait confiance pour créer toute son identité de marque et son logo avant de nous charger de la déclinaison de cet univers graphique sur leurs maquettes destinées à un futur site premium reflétant la modernité et l'expertise de l'agence.
Maison Tehsin
Modernisation de l'identité de marque & maquettes
En passant sur HubSpot, Miller Graphics a confié à if/else agency le rafraîchissement et la modernisation de sa charte graphique avant de nous faire confiance avec la conception des maquettes de leur futur site web sur le CMS d'HubSpot.
if/else agency for your brand identity
From logo to full style guide,
we’ve got you covered