const agence = "if/else";
// HubSpot agency for CRM, marketing, sales & CMS
A CRM, a website and sales that move forward together.
if/else agency is a HubSpot Gold partner. Consulting, design, development and CRM: we build your HubSpot ecosystem, then train your teams so they can move forward without us.
HubSpot partner
HubSpot projects
from 43 Google and HubSpot reviews
// note
Garance & Luc, the dynamic duo behind if/else.
// references we’re proud of
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// 01 · 360° expertise across branding, websites, CRM, automation & sales
Align your teams, tools, and digital strategy
if/else agency does more than implement HubSpot. We help companies build connected HubSpot ecosystems combining design, development, CRM, automation, marketing, and sales. Every solution is tailored to your goals, your workflows, and the way your teams operate, creating smoother collaboration and more effective growth strategies.
Brand identity and UX/UI web design
From logo exploration to the design of your future website, if/else agency creates visual identities and digital experiences designed to strengthen your brand, visibility, and growth.
Design & UX/UIsee the services See our services: Design & UX/UI
Web development & HubSpot CMS
We build modern, high-performance websites on HubSpot, along with technical solutions tailored to your business needs: from custom integrations and bespoke modules to complex architectures.
Developmentsee the services See our services: Development
Marketing automation & acquisition on HubSpot
We help you streamline your marketing operations, automate repetitive tasks, and build connected acquisition systems designed to support sustainable growth.
Marketingsee the services See our services: Marketing
Sales Hub & sales performance on HubSpot
We help you build clearer sales processes, better-organized pipelines, and efficient CRM systems designed to improve lead management and sales performance.
Salessee the services See our services: Sales
// guidance
Digital projects can be technical, but we believe expertise should always remain accessible. That’s why we take the time to explain our work, train your teams, and help you fully understand the tools and systems we build together.
// expertise & boldness
We don’t just follow specifications. We challenge ideas, simplify technical decisions, and create durable solutions that make sense for your business, without unnecessary complexity or overspending.
// transparency
We communicate clearly, take responsibility, and keep clients informed at every stage of a project. No hidden issues, no vague updates, just honest collaboration and full visibility on what’s happening and why.
// 03 · one connected system for all your digital needs
We’ll do more than launch your next marketing campaign.
if/else agency designs complete and connected systems:
A CRM designed around your teams
We structure your CRM to reflect the reality of your workflows and support your teams in their day-to-day work, not to remain a theoretical tool nobody truly uses.
A scalable, high-performance website
Your website is more than a showcase, it’s a growth and conversion tool. We build modern, high-performing HubSpot websites designed to evolve alongside your business.
Better alignment between marketing and sales
A poorly managed lead is often a lost opportunity. We help structure the transition between marketing and sales so every lead is handled at the right time, in the right way, with clear processes behind it.
First contact
No predefined packages. No disconnected recommendations.
~ 45 min / 1 h
Operational review & challenge
No opaque recommendations. No consulting jargon. Just clear technical reasoning and pragmatic decisions.
~ 1 h / 2 h
Proposal & approval
A detailed and transparent proposal, structured around your priorities and business constraints.
~ 1 h / 2 h
Kick-off meeting
Objectives, milestones, roles, workflow and follow-up tools validated together before the project begins.
~ 1 h / 2 h
Continuous production & workshops
You work directly with the relevant experts involved in your project.
depending on the project
Delivery, testing & refinement
Your teams get the tools, structure, and knowledge needed to evolve the platform without depending on us for every change.
training included
// commitment We’ll explain what’s possible, what isn’t, and the reasoning behind every recommendation.
Garance Faraoun
scoping & estimates
Luc Benayoun
project management & architecture
Oussama Tritah
CRM, sales & marketing automation
Christopher Blaud
web development (front & back)
Express CRM audit
€1,500
excl. VAT
- Workshop with business teams
- CRM, pipeline, forms, dashboards and workflows analysis
- Debrief with concrete, prioritized recommendations
Sellsy - Sales & invoicing setup
€1,500
excl. VAT*
- Account configuration, team and role setup
- 1 pipeline and custom fields created (~15)
- Data import (clean data)
- 1 quote template and 1 invoice template created
- *excl. Sellsy licenses, from €39/seat/month
Turnkey HubSpot website*
€1,999
excl. VAT
- Jingle theme included (worth $397)
- High-performing & accessible site, fully drag-and-drop pages
- SEO and GEO friendly, 100% responsive
- 1-hour training session
- * Available even with HubSpot’s free plan
// 07 · design & development on hubspot cms & crm
Our HubSpot web services.
Brand identity & UX/UI web design
From graphic design and website mockups to logos and complete brand guidelines, we create visual identities designed to reflect your brand, strengthen your positioning, and support your growth.
- Creative exploration
- Branding & visual identity guidelines
- Wireframes & page structure
- UX/UI-focused mockups
€600 / day (excl. VAT)
Website development on HubSpot CMS
We build modern HubSpot websites designed to convert your audience. Whether starting from your mockups or an existing website, we develop high-performance, easy-to-manage platforms aligned with the latest web standards and best practices.
- High-performance HubSpot websites
- Conversion-focused landing pages
- SEO-friendly blog architecture on HubSpot
- Fully tailored custom modules
- Flexible drag-and-drop templates
- Multilingual system pages easy to manage
€600 / day (excl. VAT)
Custom APIs & HubSpot integrations
Some business needs go beyond native HubSpot integrations. That’s why we develop custom APIs, webhooks, and tailored integrations designed to connect your HubSpot CRM with your existing tools and automate your data processes reliably.
- Advanced HubDB implementation
- Custom objects & dynamic data architecture
- Data modeling, synchronization & ETL
- Tailored API development
€800 / day (excl. VAT)
// 08 · hubspot marketing & crm support
Our HubSpot marketing services.
HubSpot onboarding
Get started with HubSpot without losing time on setup and configuration. We help you structure your CRM, pipelines, automations, and essential tools so your teams can start working efficiently from day one.
- HubSpot account setup
- CRM configuration
- Marketing Hub setup
- Sales Hub setup
- Automation & reporting
- Team training
From €1,200 (excl. VAT)
CRM & marketing support on HubSpot
Audits, reporting, sales funnel optimization, strategy workshops, A/B testing, CRM monitoring… We work alongside your teams to support both the strategic and operational sides of your HubSpot ecosystem.
- Marketing strategy
- Marketing operations
- CRM & marketing automation
- Lead acquisition
€600 / day (excl. VAT)
Web pages & marketing assets on HubSpot
You’ve redesigned your website on HubSpot but don’t have the time to integrate every page? Using your templates, components, and content, we faithfully build your pages and marketing assets directly in HubSpot.
- Content integration
- Web page creation
- Responsive
- Marketing assets (e-mails, CTAs, forms, etc.)
From €600 / day (excl. VAT)
Streamlining high-value sales: how BGYB took control of its pipeline
- duration
- 2 months
Maison Tehsin brand identity: logo and brand guidelines
- budget
- ~€5k
- duration
- 1 month
// testimonial
“Great exchanges with the team. Responsive and professional. I recommend them for your HubSpot projects.”
Samuel Breton
{ "clients": "100+", "projects": 125, "outsourcing": 0}
// 10 · trusted for our hubspot expertise
More than 100 companies supported through HubSpot, web, and marketing projects
“We worked with Luc and Garance on two separate projects: optimizing and designing our corporate website, and migrating and redesigning another site. I hope you get to work with them, because what’s amazing about this duo and this agency is that you can run a project with your eyes closed! Thanks to them.”
Alexandra Desbat
“Well-run projects, pleasant exchanges, sound advice, much-appreciated flexibility and transparency throughout… We are very satisfied with our collaboration with if/else on the development and design of our different websites.”
Camille Collin
“You can work with Luc and his team with your eyes closed. It’s a competent, reliable agency that comes up with ideas and meets its deadlines. For a HubSpot development project, don’t hesitate.”
Maxime Digue
// 11 · fixed-price offers to get started fast
Different expertise, one shared goal: your growth.
Founders with more than 10 years on HubSpot CMS & CRM
Our expertise in HubSpot CMS and CRM allows us to build both modern, high-performance websites and advanced technical solutions tailored to your business challenges: from custom integrations to complex CRM environments powered by dynamic data.
Experts in HubSpot CRM architecture
CRM structuring, custom objects, properties, segmentation, advanced workflows, data architecture, dashboards… We help you build a practical, scalable HubSpot instance designed around your operational needs and business goals.
Marketing experts focused on real performance
From paid acquisition and email campaigns to automation, nurturing, landing pages, and conversion optimization, we help you build marketing systems designed to generate qualified leads and better align your marketing and sales efforts.
// hubspot partner agency: your ecosystem in the hands of hubspot experts
HubSpot Gold partner: expertise you can trust.
Working with a HubSpot Gold partner means collaborating with a team recognized for its technical, strategic, and operational expertise on the platform.
From CMS development and CRM architecture to automation and advanced integrations, we build scalable HubSpot ecosystems supported by official best practices and direct access to HubSpot resources.