France's leading web development agency on HubSpot
Change web development
Since 2022, with a well-oiled work method and a love of a job well done, we've carried out over 100 web projects and helped more than 50 customers achieve their web goals... without burning a hole in their wallet!
The result? Sites with character (and not the same as the next-door neighbor's), proud and empowered customers, ready to tame their new digital space.
With us, there's no such thing as blah, blah, blah, blah. Our creations have character, they perform well and, above all, they're just like you. Let's write the rest of the story together!

Competitive web solutions for all budgets
The right websites, the best experts (and matching prices)
You've come to the right place if...
- Your website needs to be responsive and high-performance (and not just halfway).
- You've already got a site, but you're missing a few features, some new pages or a little freshening up on the design front.
- You dream of spicing up your pages to your liking, in complete autonomy (without calling in a dev at every comma).
- You just want to get the bugs out so that everything runs like clockwork.
Quality services at a fair price
"Yes, but a custom website is bound to be expensive..."
False. At if/else agency, we're working hard to break this myth. Because we're convinced that a small budget deserves just as much style and performance as a big one.
That's why we've taken the lead in industrializing website creation on HubSpot. What does that mean? Millimeter precision, well-oiled processes and time savings that lower your costs. Expertise + efficiency = jackpot.

Our rates
A need, services and a solution that stands out from the crowd

Website migration / Redesign
From €600/Day excl.
For companies who want a brand-new, brand-new website on HubSpot. From your mock-ups (or an existing site), we develop a website that meets your expectations and is always aligned with the latest web best practices.

Synchronization
API
From €800/DAY excl.
For companies that want to synchronize data from several of their tools. Some connectivity isn't easy on HubSpot, so our developers can help you set up APIs to ensure you have the information you need, in the right place.

Web design
From €600/Day excl.
For companies who want to create user-friendly website layouts. The basis of good code is good layouts. If you don't have the necessary resources in-house, our teams are trained in web design and can create mock-ups to offer your customers a unique user experience.
Are you a HubSpot agency?
Let's team up!
Managing a web project without the right resources or a well-tested process is a bit like assembling an IKEA cabinet without instructions: time-consuming, tedious, and often synonymous with "why are we doing this to ourselves?"
At the agency, we've done our homework. With 10 years' experience and a fine collection of successful web projects under our belts, we know the pitfalls by heart. The unexpected? We tame them. Avoid the pitfalls. We avoid them.
The result: smooth project management and a precise framework that saves you a lot of headaches.
Let's work together to turn your web projects into real successes: profitable, efficient and, above all, stress-free.
About us
Passionate developers at the service of your web projects
At if/else agency, we put the spotlight on the stars behind the scenes: our developers. Because, yes, behind every line of code, there's talent, dedication and a healthy dose of passion.
Our ambition? To reveal the full extent of their technical and creative superpowers, to simplify the headaches of the trade thanks to an approach that is both human and educational, and to foster fluid communication where transparency and respect reign supreme.
It's this cocktail of expertise, creativity and collaboration that gives life to elegant, high-performance websites that are without false notes.


if/else agency: your certified HubSpot partner agency
Work with a HubSpot expert for your projects
After years of coding and innovating on HubSpot... In 2023, our expertise was officially recognized by our favorite tool, allowing us to join the ranks of HubSpot suppliers! In 2024, less than 2 years after our opening, the icing on the cake: HubSpot made us a member of the very select club of official HubSpot partners, a proud moment for the if/else team!
HubSpot: Our preferred partner
Why choose HubSpot?
Because, in addition to being a CMS you know inside out and an ultra-powerful CRM, HubSpot offers multiple solutions for every aspect of your business, plus rock-solid documentation.
The picture:
- 100% customizable, drag-and-drop sites,
- Headache-free multilingual system pages,
- HubSpot-managed security and maintenance (bye-bye cold sweats).
- Many other services and tools you can discover here
At if/else agency, it's simple: we code, we innovate, and we let HubSpot do the rest. Because, quite simply, it works.

Transparency and performance: our commitments to your projects
We make it simple, we make it good:
our method for successful projects

Transparency
There's no tongue-in-cheek here. If a problem arises, we tell you. If a deadline changes, we let you know. And throughout the project, you have a clear view of its progress and our actions. Our motto: no unpleasant surprises!

Performance
Our secret? A work base that we are constantly improving. On a regular basis, we refine our base and update it with the latest best practices to deliver even more effective projects.

Expertise
We don't just code. We help you find technical solutions and rethink your needs to achieve excellence. We like to work with teams who are open to sharing ideas, so that we can achieve collective success!

Pedagogy
The web can be intimidating, but we're here to guide you. With our deliverables, you can customize your site in just a few clicks, even if you're not an expert. Need help after delivery? We'll be happy to lend a hand.
Our most successful web projects: discover our case studies
What we've done with them.
Between 2022 and 2025, more than 30 customers chose if/else agency for their web projects. Whatever their field, we've put our hearts into meeting every challenge and creating sites that truly meet their needs.
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
If Else helped us implement our HubSpot CMS, and the results were more than excellent. They enabled us to meet our customer deadlines with a high-performance CMS perfectly adapted to our expectations.
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.