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Audit and web strategy
(Re) build your digital growth
on solid foundations
What you can't measure, you can't control.
At if/else agency, every project starts with a certainty: no effective web strategy can be based on intuition. Before launching campaigns, redesigning a site or revamping your conversion tunnel, we start by looking under the hood. Thoroughly.
The objective? Identify what's holding back your performance, what can be optimized quickly, and what requires in-depth work. Then work with you to devise a clear, actionable and sustainable strategy.
Our approach to creating a web strategy that works for you
A 360° audit:
without jargon or headaches.
🔍 Technical and SEO analysis
- Performance audit: loading times, Core Web Vitals, mobile
- Technical architecture analysis: tags, indexing, internal linking
- Full crawl and technical error report
- Semantic analysis: content, search intentions, SEO opportunities
Need a preview? Audit your website free of charge with the Website Grader available on our website.
🎨 UX / UI & Conversion analysis
- Audit of user path (navigation, hierarchy, friction)
- Evaluation of key pages (home, service pages, landing pages, etc.)
- Review of CTAs, forms, conversion tunnels
- Consistency of message / audience / objective
📊 Data analysis and marketing
- Study of your current performance (traffic, sources, conversion rates)
- Analysis of acquisition and conversion funnels (GA4, CRM, HubSpot...)
- Consistency between content, campaigns and business objectives
- Identification of quick wins and inefficiencies
A web strategy designed for action
We don't just tell you what to do, we help you do it right.
The objective isn't a 50-slide report to be filed away in a Drive.
It's to give you a clear roadmap, aligned with your growth objectives.
What our strategic plan contains:
- Summary of the strengths, obstacles and opportunities of your digital presence
- Prioritized recommendations (impact / effort)
- Positioning & key messages to be clarified
- Identification of levers to be activated (SEO, redesign, content, automation...)
- Clear objectives and associated KPIs
30 / 60 / 90-day action plan - Recommendations on organization, tools or partners if necessary
Why choose if/else agency for your HubSpot marketing projects?
What makes us different
A customized
approach
Each company has its own context, maturity and ambition.
We adapt to your reality and your resources to propose a realistic, applicable and scalable strategy.
A transparent and human
collaboration
You're not a customer file. We work with you, not just for you.
We explain, we challenge when necessary, and we remain available throughout the process.
A long-term
vision
Our goal isn't to make you shine for 2 weeks.
We design your strategy so that it will serve you in the long term, even without us.
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