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HubSpot, Web & Growth: Build Solutions That Actually Perform

From strategy to development and marketing, everything you need to turn HubSpot into a growth driver
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    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion
    Web design

    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion

    Dark patterns, or deceptive interfaces, are design techniques that manipulate users into making decisions they wouldn’t have made voluntarily. Ambiguous presentation of options, hidden fees, or ...
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    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025
    SEO

    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO in 2025 is nothing like it was yesterday. Google now displays AI-generated answers directly in its results, organic clicks are plummeting, and content production is exploding thanks to generative ...
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    Managing API Calls server-side on HubSpot with serverless functions (and their limits)
    Back-end development

    Managing API Calls server-side on HubSpot with serverless functions (and their limits)

    Making API calls on the server side with HubSpot is not only possible - it’s actually recommended when you want to secure your requests, avoid exposing secrets on the client side, or execute more ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity
    CRM & Marketing automation

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025
    CRM & Marketing automation

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    The alignment between the marketing and sales teams, often referred to as Smarketing, has become a strategic imperative for B2B companies looking to accelerate growth, optimize their pipeline, and ...
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    Technical audit of a HubSpot site: comprehensive checklist for developers
    Front-end development

    Technical audit of a HubSpot site: comprehensive checklist for developers

    HubSpot is often perceived as a plug-and-play CMS: fast to deploy, easy to handle, modular. But beneath that apparent flexibility lies a real website, with potential flaws, slowdowns, missing markup, ...
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    Onboarding HubSpot in 30 Days: Your ultimate checklist
    HubSpot

    Onboarding HubSpot in 30 Days: Your ultimate checklist

    Why a successful HubSpot onboarding matters HubSpot is more than just a CRM - it brings marketing, sales, and customer service together in one platform. A well-structured onboarding ensures you: Save ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)
    CRM & Marketing automation

    Why your acquisition funnel is useless without CRM (and what to do about it)

    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Create a high-performing sales space in HubSpot
    News

    Create a high-performing sales space in HubSpot

    Creating an effective sales space in HubSpot isn't just about adding deals to a pipeline. It's about building a system that reflects your real processes, anticipates your revenue, automatically ...
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    Lucas Chastagner
    Title Global Growth and Performance Manager - COHABS

    I’ve worked with Garance, Chris, and Luc on several projects for various companies, and I highly recommend them. Communication has always been smooth, and they are true experts in building high-quality HubSpot landing pages that meet advanced functional requirements.
    Philippe Rusu
    President - CR SYSTEM

    if/else agency deployed our HubSpot CRM solution by customizing both the interfaces and user journeys to perfectly align with our business needs. They took the time to truly understand our operational specificities and consistently provided valuable recommendations to adapt the platform to our working methods.

    Whenever our requirements went beyond HubSpot’s standard functionalities, they helped us rethink our processes from a different perspective while always keeping our business goals and key performance indicators in focus.

    if/else agency is a technically experienced HubSpot integrator that genuinely listens to user needs. They effectively bridge the gap between client expectations and the software’s capabilities. Their flexibility and responsiveness clearly demonstrate their commitment to delivering the results expected by their clients.

    We will definitely continue working with them for our future HubSpot CRM customization and interoperability needs.
    Nicolas Deswarte
    CMO - Thiga

    I've finally found my HubSpot CMS partner !
    After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
    Amrinne Laudé
    Founder - Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    COO & Partner - Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Julie Machillot
    CEO & founder - Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Xavier Lagrange
    Executive Education Manager - EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
    Camille Collin
    B2B Acquisition Project Manager - HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Loïc Schemel
    Head of SEO & CRM - Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Alexandra Desbat
    Digital Marketing Specialist - Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Thierry Calederón
    CEO & HubSpot CRM Specialist - MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Pravaz
    Project Manager - Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.