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if/else agency the HubSpot partner for your sales teams
Build a scalable sales process with HubSpot
We help you build structured sales pipelines, improve follow-up processes, and turn leads into qualified opportunities, so your CRM becomes a true growth driver for your sales team.
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Onboarding HubSpot Sales Hub from €1,200 ex VAT
Build a strong foundation for your sales operations
A poorly structured CRM prevents sales teams from getting the most out of their data.
Without solid foundations, no amount of reporting or additional tools will fix the problem. We help you build a CRM architecture designed around your real sales processes and day-to-day operations.:
- Definition of your ICPs and buyer personas
- Definition of your sales processes (by stage) based on your real sales cycle
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Structuring sales pipelines
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Creation of the essential properties and associations needed to track your transactions
- Prioritization of opportunities & automation
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Organization and customization of deal records
Objective: build clear, scalable pipelines aligned with the reality of your business.
A CRM becomes ineffective when marketing and sales teams operate in silos.
We help you align both teams around a consistent customer journey where critical information is easy to access and lead management becomes more efficient. To achieve this, we work on :
- Alignment between your marketing and sales teams
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Lead qualification (MQL/SQL)
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Information transmission
- Consistency and fluidity of the customer journey
Objective: transform your leads into concrete opportunities and eliminate friction between your teams.
Opportunity tracking & automations
Clear tracking for quick decisions
In many companies, opportunities exist… but they often go unmanaged because no clear process has been implemented. What we can help you deploy :
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Clear sales tracking processes
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A logical sequence of actions
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Prioritization of opportunities
- Automated notifications to your revenue team
Objective: prevent deals from stalling and improve conversion without too much effort.
Reporting, data & Performance
Manage your business with reliable data
Reliable data is the foundation of better decision-making. Your dashboards aren't enough if they don't show what's important for your business and/or if the data isn't reliable. To solve this problem, our consultants can help you :
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Define the right indicators
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Track performance in real time
- Continuously optimize performance based on real data
Objective: make decisions based on the reality of your actions.
review and optimize your existing HubSpot Sales Hub setup
Already on HubSpot Sales Hub?
Our consultants help you review, simplify, and optimize your existing HubSpot Sales Hub setup. The goal is to create a CRM environment that is easier to manage, better aligned with your business processes, and more efficient for your teams to use every day.
from €600 / day excl.
Audit & support on HubSpot Sales Hub
So that your pipelines are more than just lists of deals, the if/else agency team can help you :
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Rebuilding clear pipeline stages
- Re-structure your transactions with appropriate properties
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Simplify and eliminate confusion in the sales process
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Make each deal understandable at a glance, so your teams can adopt and use it more easily.
- Deploy the necessary automations for better follow-up and prioritization of opportunities
Objective: know exactly where you stand... and why.
Our customers testify to our expertise on HubSpot
50+ companies have already entrusted us with their web and marketing projects
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Brand identity and web design
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CRM implementation, integration & architecture
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HubSpot CMS development (website, landing pages, blog)
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Software synchronization and API connections
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Marketing automation, acquisition and sales performance
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Tracking and data
Ready to become (very) satisfied customers?
I’ve worked with Garance, Chris, and Luc on several projects for various companies, and I highly recommend them. Communication has always been smooth, and they are true experts in building high-quality HubSpot landing pages that meet advanced functional requirements.
if/else agency deployed our HubSpot CRM solution by customizing both the interfaces and user journeys to perfectly align with our business needs. They took the time to truly understand our operational specificities and consistently provided valuable recommendations to adapt the platform to our working methods.
Whenever our requirements went beyond HubSpot’s standard functionalities, they helped us rethink our processes from a different perspective while always keeping our business goals and key performance indicators in focus.
if/else agency is a technically experienced HubSpot integrator that genuinely listens to user needs. They effectively bridge the gap between client expectations and the software’s capabilities. Their flexibility and responsiveness clearly demonstrate their commitment to delivering the results expected by their clients.
We will definitely continue working with them for our future HubSpot CRM customization and interoperability needs.
I've finally found my HubSpot CMS partner !
After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
[...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.
[...] The team demonstrated excellent listening skills and a keen understanding of our challenges. We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
[...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
FAQ - Sales Hub
Questions about HubSpot Sales Hub ? We've got you covered
How can I tell if my pipeline is badly structured?
A poorly structured pipeline is easy to spot: deals that remain open for a long time, unclear phases and therefore actions that are difficult to prioritize.
If you can't tell in a few seconds which deals are really progressing, it means that your pipeline is probably not usable.
Why are my deals stagnating when there's so much activity?
Calls, emails or follow-ups don't guarantee sales progress. Also, a deal can be "active" without advancing in the pipeline.
The real problem often stems from a lack of structure: ill-defined phases, a lack of progression logic, insufficient follow-up and/or automations that aren't triggered at the right time.
Is HubSpot enough to improve sales performance?
Without structured pipelines, defined follow-up processes and sales discipline, even the best CRM can't really improve sales performance, and remains largely underutilized.
HubSpot CRM coupled with HubSpot Sales Hub is an excellent tool, but nothing can replace good structuring and an in-depth study of business needs in order to put in place an effective logic that generates results.
How long does it take to structure or restructure a pipeline?
It depends on your organization, but in most cases :
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A first structuring can be implemented in a few days
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A complete optimization generally takes between 1 and 2 weeks.
The aim is not to redo everything, but to make the pipeline quickly usable.
Should the pipeline structure be adapted to each business?
Yes, absolutely. A pipeline must reflect your actual sales cycle. A complex B2B process cannot be approached with the same logic as a short cycle or B2C path.
That's why every structuring needs to adapt to :
- deal types
- decision stages
- the maturity level of the leads
- the business needs of the teams who will manage them on a day-to-day basis
What's the difference between sales and growth?
Activity corresponds to what you do: calls, emails, appointments.
Progress corresponds to what actually changes in the deal: validation of a step, customer commitment, moving on to the next phase.
Structuring your pipelines clearly distinguishes between the two.
How often should you review your pipeline?
A weekly review is generally recommended. The aim is simple: to identify what is moving forward, what is blocking and what needs to be closed.
Without this discipline, the pipeline rapidly loses reliability.
Should we quickly close deals that aren't progressing?
Yes, a deal that isn't progressing needs to be questioned quickly, because leaving it open distorts the vision and slows down decisions.
Closing a deal (lost or won) is often healthier than leaving it "on hold".
Do you audit Sales Hub instances that have already been configured?
Yes, we carry out audits to identify :
- bottlenecks
- inconsistencies
- opportunities for improvement
The aim is to understand what's blocking your current configuration, so you can opt for solutions that will make your pipelines more readable and usable.