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agence HubSpot CMS - Front-end web development
Scalable, high-performance
website on HubSpot
if/else agency and its full stack of HubSpot CMS developers can help you create HubSpot websites, landing pages and blogs. Tailor-made, easy-to-administer deliverables and unique, modern interfaces to rival the best CMS.
HubSpot CMS development
More quality and autonomy at lower cost
We've industrialized the website on HubSpot to offer modern interfaces that give our customers autonomy, at fair prices.
All our HubSpot web projects are based on a high-performance, eco-responsible technical foundation, designed according to the principles of Atomic Design and developed using best web practices.
NB: this foundation does not mean that all our sites are alike.

Eco-responsible, SEO-friendly web development on HubSpot
We're constantly updating our code to incorporate the latest web best practices: optimized CSS, streamlined JavaScript and maximized performance. This technical rigor enables us to deliver sites that are fast, sustainable and eco-responsible, in line with current web development standards.

HubSpot theme full options
In addition to HubSpot's native options, we've developed a dozen advanced settings to enhance customization and facilitate the evolution of your site. These global options let you modify the look and feel of your entire HubSpot site in just a few clicks, without going through the code.
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Library of templates, sections and modules on HubSpot
Our approach is based on three complementary levels of deliverables: templates, sections and customizable modules. This modular architecture gives our customers total flexibility to adapt, duplicate or enrich their HubSpot site according to their objectives, without recoding.
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HubSpot templates
totally drag and drop
At if/else agency, we're all about customer autonomy, which is why we only develop drag-and-drop HubSpot templates to give our customers total autonomy. Customize, adapt and evolve your pages without depending on a developer, while maintaining a consistent design.
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Dozens of module options
- Alignment by resolution option: Adapt the horizontal alignment of your modules to each screen resolution: mobile, tablet or desktop. This option guarantees a consistent, responsive display, whatever the medium.
- seo/design option: Keep control over the display of your texts while controlling the associated SEO tags (H1, H2, p etc.). To optimize both the design of your content and the semantic structure of your pages - a perfect balance between aesthetics and SEO.
Content integration on HubSpot (landing pages, web pages & blog)
Creation of your pages & blog on HubSpot CMS
Some teams prefer to delegate the creation of their live pages to HubSpot after the development phase.
if/else agency can also handle the creation of your landing pages, web pages and blog posts on HubSpot, respecting responsive templates and ensuring that your business objectives are met.
For high-performance pages ready to convert, without mobilizing your in-house teams!

→ Editable multilingual system pages from €2,000 excl. tax / offered as part of a complete website.
Multilingual, editable system pages on HubSpot
Yes, we've done it!
HubSpot makes it easy to create editable multilingual pages... except when it comes to system pages! (404, 500, preferences, etc.).
We've experienced this frustration, so we've solved it!
With if/else agency, your HubSpot system pages become multilingual, editable and previewable via a simple, intuitive interface.
Theresult: greater autonomy for our customers and clearer navigation for your visitors!
💡 From €2,000 excl. VAT or offered as part of a complete website
editable dynamic HUBDB pages
Dynamic pages via HUBDB
One of the most powerful features of the HubSpot CMS is the dynamic pages generated by HUBDB.
The principle is simple: a data table (the HUBDB) contains all your information, and HubSpot automatically creates one page per row, with the right content and the same structure.
For example : you're an insurance comparator. Your 300 product pages have the same design and structure, only the information changes. Instead of creating 300 pages manually, you feed a HUBDB: HubSpot takes care of generating each page dynamically from your data.
Thanks to if/else agency, and even though it's not a native HubSpot feature, you now have access to a visual editor that lets you easily modify style and certain layout elements without impacting content.
if/else agency, your best HubSpot CMS partner
Your website deserves
the best HubSpot experts
A new site on HubSpot, a blog to modernize, landing pages to launch a campaign?
With if/else agency, you get high-performance, flexible, scalable deliverables: HubSpot modules and templates designed to grow with your challenges.
Our promise: more autonomy, less dependency and a site that evolves at your own pace.
FAQ - front-end web development on HubSpot CMS
Got a question? Our HubSpot developers answer
Why create my website on HubSpot?
Here, point by point, are the biggest advantages of developing your website with HubSpot:
- Native hosting: No more switching from one interface to another to manage hosting and your website. No more paying for hosting, everything's in one place, all included.
- Servers and Traffic: HubSpot hosts its sites on AWS servers: reliability and security couldn't be better. Your site will never crash again, depending on the number of visitors!
- Maintenance: With HubSpot, installation is simple and intuitive, and maintenance is handled by the publisher. So you won't have to worry about updates coming out of the blue.
- Intuitive interface: create and customize your pages (your e-mails, your LPs...) in drag-and-drop, add modules and sections, and let your site evolve according to your challenges, without constantly calling on developers. Change the look and feel of your entire site in just 3 clicks. Manage your different blogs and all your web media in one place.
- Native multilingual management: On HubSpot, creating pages in other languages is child's play: duplicate an existing page, define a new language, change the content or let the AI agent translate it for you and publish!
What are your rates for HubSpot front-end web development?
- Forfront-end web development, if/else agency charges 600€/d
- For back-end development, if/else agency charges 800€/d
Do you also integrate content?
Using the templates we've developed, if/else agency can also handle the creation of your HubSpot live pages. Creating live pages involves: creating the pages themselves, integrating your final content (title, meta, text, etc.), creating menus, optimizing your images, links and everything else that makes up your pages.
Do you only develop on HubSpot?
Positive. Our experience of over 10 years with the HubSpot CMS enables us to satisfy our many customers who need web development only on HubSpot.
Website, blog, landing pages, we know how to do it all on HubSpot, and we truly believe that this tool is the best ally for your business.
Where are your HubSpot developers based?
Unlike many if/else agencies, we don't and never will outsource web development. And certainly not abroad! Our developers are salaried, live in France and are our pride and joy!
Our HubSpot developers all work with our HubSpot theme and are trained (by us) in the best practices we've learned in our 10 years of HubSpot experience.
Why isn't HubSpot known for its CMS?
HubSpot is primarily known for its CRM and marketing solutions. That's why websites are still far too underestimated!
However, thanks to its CMS, and contrary to popular belief, HubSpot makes it possible to develop very attractive, high-performance and modern websites that don't lack animation. What's more, HubSpot's ease of administration remains unrivalled!
HubSpot's (good) developers are also a rare resource, which also makes this CMS difficult to access.
If/else agency is here to change that!
Why go through if/else agency to make my site on HubSpot and not the marketplace?
If you want to build a site on HubSpot at a lower cost, there's of course its marketplace, which offers a whole range of themes in different sectors.
The limitations of this solution?
- These themes aren't always very efficient
- These themes don't always contain everything you'd like in terms of both functionality and options for self-administration.
- These themes may not be fully adaptable to your graphic charter and brand identity.
- These themes, not being the work of your developers, are not always editable in terms of code.
- These themes don't give you the benefit of daily support and competent, dedicated contacts to help you maintain them.
Templates, sections, modules?
Let's keep things simple and explain the difference between these 3 elements, starting with the smallest and working up to the largest:
- A module on HubSpot can be: a button, a slider, a video, an image, a text, a testimonial card...
- A HubSpotsection is a grouping of several modules. For example, within a "testimonial" section you could have several modules: a title, an introductory text, testimonial cards, videos, buttons...
- A template is simply an assembly of sections. For example, a home page could be made up of: a first section pitching your company, a second section presenting your services, a third section presenting your team and so on.
On HubSpot, you can play with all three:
- Use pre-configured templates to create your pages and simply add the right content
- Play with sections to modify your templates and customize them to change their structure
- Play with modules to add elements here and there, and even create your own sections! HubSpot even lets you save custom sections (that you've composed yourself) for reuse wherever you like.
Templates / lives pages, what's the difference?
A template is a default page structure, often found in the sites we develop as a minimum: a welcome template, a services template, an about template, a blog template...
A template is not intended to be published as is, but simply offers a pre-made structure from which our customers can create their lives pages, implementing the definitive content.
If/else agency also offers to help you set up your lives pages, once the templates have been developed, through content implementation, but this is a different service that is not included by default in the web development stage.
What's a "global group"?
Global groups on HubSpot are very useful! For example: your site's header and footer are global groups, but we can create others on request!
The aim of these elements is to display them in several places on your site, while only having to modify them once! Let's say that tomorrow you need to make a change to your menu to add a new page. You're not going to make this change on all 100 pages of your website! You'll update your header just once, and it will be displayed correctly on all your pages.
The good news is that you can do this for anything! A logo carousel, customer testimonials... Anything that needs to be repeated on your site and remain identical can be the subject of a global group! Just ask us :)
How much does a website on HubSpot cost?
Unfortunately, we can't give you a precise price for a website on HubSpot without knowing the details of your request. The price of a website can vary from simple to double, depending on its complexity and the number of templates. What's certain is that, thanks to our in-house theme, if/else agency generally offers rates 2 to 3 times lower than its competitors.
Our goal: to save you time and money!
If you'd like to discuss your requirements, please contact Garance to make an appointment!
How long does it take to deliver a site to HubSpot?
Depending on what you want us to do and how many templates you need, the turnaround time is bound to vary! In general, if we only do the web development of your site on HubSpot, we can deliver in 1 month, 1 month and a half.
If you also entrust us with your site's web design (i.e., before web development on HubSpot), we're looking at 2.5 to 3 months. Note that these figures are not an absolute truth, because logically, if the request is for a single template, it goes much faster than making 10!
What about data management on HubSpot?
HubSpot is hosted on AWS, which is HDS-certified. This makes HubSpot a fortress of security: robust built-in features, automatic backups, continuous monitoring. HubSpot provides regular updates and support in case of glitches!
What's more, when you create your HubSpot instance, you now have a choice of data center location: Europe or USA.