Logo, brand identity, graphic charter and design visuals
A distinctive identity,
a logo that reflects you
Whether you don't yet have a brand identity or you'd like to give it a fresh look, we'll help you rethink a complete, recognizable brand identity that sets you apart from your competitors.
graphic design to enhance your visibility
For your brand identity
if/else agency puts its graphic artists and designers at your disposal to elaborate and design your brand's graphic identity according to the image you wish to convey for your business.
Reflection, creation or modernization of your logo, redesign of your graphic charter (brand colors and shades, aesthetic forms and design of your graphic universe as a whole), proposals related to your typography and creation of visuals for print or web (visuals for social networks or business cards...).
Graphic research and benchmarking
Before we set out to create your graphic charter or brand identity, we need to study the terrain. What are your competitors doing? How do you want to represent yourself in your field? What image do you want to convey? What differentiates you from your main competitors? And finally, what inspires you?
To define all this, we talk to you, we do some research and, before creating, we gather ideas. We give shape to our common reflections and suggest graphic universes relevant to your field of activity.
Creating your logo
Your logo is the main element that makes your brand recognizable. It must represent both your service and your values (or method) at a glance.
A good logo should be evocative, modern and work graphically in many contexts without ever losing its representational power. At if/else agency, when we design your logo, we start with 3 proposals, which we refine and adjust over the course of our discussions. We try to understand what you like, what you don't like and why, until the final logo takes shape.
Once the main version of the logo has been validated, we propose a reduced/more concise version of it for optimal use on all types of media.
Colors, typography and graphic shapes for a recognizable brand identity
Once the graphic paste has been defined and the logo created, the next step is to design your visual universe and graphic charter.
From the logo will flow colors and typography that evoke and represent your service or product. Based on these main colors and your choice of typography, we propose secondary colors and fonts for your titles and/or texts.
In short, if/else agency will help you choose all the elements needed to create your complete identity. We'll also be at your side to help you apply it to all your media, whether digital or print.
Brand book and graphic charter
Your brand identity is defined, your logo and all the elements that make up your brand's graphic universe are validated. To enable you to exploit these creations to the full, if/else agency will bring them all together in a single deliverable that you can pass on to your teams for use. This brand book contains
- Logotype (main version and variations)
- Definition of main and secondary colors: CMYK, RGB and symbolic values
- Typographic definition: rules of use and hierarchy of text elements
- Logotype usage rules: recommendations, protection zone, placement on different media and minimum dimensions.
- Iconography
- Inspirations and graphic forms
- Examples of brand representation and media
Visuals for web and print
We go everywhere with you
Once you've defined your graphic identity, if/else agency will accompany you wherever your brand needs to be represented. Business cards, flyers, banners, visuals for your social networks, layout of resources (such as white papers) or any other print or web support.
FAQ - brand identity and graphic design
Questions about our graphic design services? Our designers have the answers.
How long does it take to create my brand identity?
You should expect around 1 month for a complete brand identity.
What's the difference between web design and graphic design?
UX/UI web design, as its name suggests, is dedicated solely to the design of interfaces or web pages.
Graphic design, on the other hand, consists of creating, drawing and designing identities, visual supports, logos and layouts for the web, screen display and print.
How much does it cost to create a complete brand identity?
It depends on what you want us to do and how many proposals you want to consider. In general, for a logo and a brand book, we work between 5 and 12k.
Do you assign intellectual property rights?
Yes, once we deliver your charter and logo (or visuals), we transfer the rights to use and modify them to our customers without compensation other than the price of the service.
Once we deliver the source files for our creations, we are no longer responsible for them. Without any subsequent modifications to our creations by a third party, our customers are authorized to quote us.