HubSpot, Web & Growth: Build Solutions That Actually Perform

From strategy to development and marketing, everything you need to turn HubSpot into a growth driver

Creating an intelligent chatbot integrated with HubSpot

Creating an intelligent chatbot integrated with HubSpot

At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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PWA: Improve your site's UX and mobile performance

PWA: Improve your site's UX and mobile performance

At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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How to integrate HubSpot with external e-commerce platforms?

How to integrate HubSpot with external e-commerce platforms?

Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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Why should you migrate your WordPress website to HubSpot?

Why should you migrate your WordPress website to HubSpot?

WordPress has long been the default choice for creating a website. Accessible, open-source, ultra-popular. But today, companies looking for marketing performance, security, autonomy and simplicity ...
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How to boost your marketing campaigns with AI?

How to boost your marketing campaigns with AI?

Artificial intelligence (AI) is no longer a futuristic concept, it’s a strategic lever reshaping the way we approach modern marketing. Its purpose isn't to replace marketers, but to enhance their ...
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Developing a responsible website: dream or reality?

Developing a responsible website: dream or reality?

The digital sector is responsible for a growing share of greenhouse gas emissions, accounting for around 4% of global emissions. This figure could double by 2025 due to the growing demand for digital ...
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One-page sites: a good idea or a bad one?

One-page sites: a good idea or a bad one?

The one-page website is a modern alternative to traditional websites. Minimalist, fluid and visually impactful, it appeals to many companies and freelancers wishing to create a website that's both ...
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Salesforce to HubSpot migration: A complete guide to success

Salesforce to HubSpot migration: A complete guide to success

Migrating from Salesforce to HubSpot isn't just a matter of transferring data. It's an opportunity to reinvent your CRM, optimize your workflows and give your teams back a tool that's truly adapted ...
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Manage multiple environments on HubSpot for complex projects

Manage multiple environments on HubSpot for complex projects

For companies and agencies working on complex projects, managing multiple environments (development, staging, production) is a necessity, not a luxury. Testing integrations, validating workflows or ...
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More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.