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    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    CRM & Marketing automation
    Lead nurturing is no longer just a sequence of automated emails. Today’s customer journeys span a multitude of touchpoints: email, social media, chatbots, targeted ads, events, SMS-and each plays a ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    CRM & Marketing automation
    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    CRM & Marketing automation
    L’alignement entre les équipes marketing et commerciales, ce que l’on appelle souvent le Smarketing, est devenu un impératif stratégique pour les entreprises B2B qui souhaitent accélérer leur ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)

    Why your acquisition funnel is useless without CRM (and what to do about it)

    CRM & Marketing automation
    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Summer Clean-up: the Guide to sorting out your HubSpot properties

    Summer Clean-up: the Guide to sorting out your HubSpot properties

    CRM & Marketing automation
    Summer is the perfect time to clear out... even your CRM. Between duplicates, outdated fields, and never-used properties, your HubSpot database probably needs a good cleanup. A well-executed "Summer ...
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    Automation and Marketing: Re-humanizing sequences without losing efficiency

    Automation and Marketing: Re-humanizing sequences without losing efficiency

    CRM & Marketing automation
    At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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    Creating an intelligent chatbot integrated with HubSpot

    Creating an intelligent chatbot integrated with HubSpot

    CRM & Marketing automation
    At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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    Salesforce to HubSpot migration: A complete guide to success

    Salesforce to HubSpot migration: A complete guide to success

    CRM & Marketing automation
    Migrating from Salesforce to HubSpot isn't just a matter of transferring data. It's an opportunity to reinvent your CRM, optimize your workflows and give your teams back a tool that's truly adapted ...
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    How to migrate my website from WordPress to HubSpot?

    How to migrate my website from WordPress to HubSpot?

    CRM & Marketing automation
    Migrating your WordPress site to HubSpot is like switching from a small city car to a Tesla Model S: you're moving to a more powerful, smarter and much more stylish tool. And why bother with this ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Julie Pravaz
    Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
    Amrinne Laudé
    Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Loïc Schemel
    Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Xavier Lagrange
    EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.