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HubSpot, Web & Growth: Build Solutions That Actually Perform

From strategy to development and marketing, everything you need to turn HubSpot into a growth driver
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    Optimize your lead scoring with HubSpot: The complete guide
    CRM & Marketing automation

    Optimize your lead scoring with HubSpot: The complete guide

    Lead scoring is a bit like sorting fruit at the market: you keep the ripest ones and let the others mature. In marketing, the idea is the same you identify your most qualified prospects and focus ...
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    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better
    CRM & Marketing automation

    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    Lead nurturing is no longer just a sequence of automated emails. Today’s customer journeys span a multitude of touchpoints: email, social media, chatbots, targeted ads, events, SMS-and each plays a ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity
    CRM & Marketing automation

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025
    CRM & Marketing automation

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    The alignment between the marketing and sales teams, often referred to as Smarketing, has become a strategic imperative for B2B companies looking to accelerate growth, optimize their pipeline, and ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)
    CRM & Marketing automation

    Why your acquisition funnel is useless without CRM (and what to do about it)

    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Summer Clean-up: the Guide to sorting out your HubSpot properties
    CRM & Marketing automation

    Summer Clean-up: the Guide to sorting out your HubSpot properties

    Summer is the perfect time to clear out... even your CRM. Between duplicates, outdated fields, and never-used properties, your HubSpot database probably needs a good cleanup. A well-executed "Summer ...
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    Automation and Marketing: Re-humanizing HubSpot sequences without losing efficiency
    CRM & Marketing automation

    Automation and Marketing: Re-humanizing HubSpot sequences without losing efficiency

    At iif/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too ...
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    Creating an intelligent chatbot integrated with HubSpot
    CRM & Marketing automation

    Creating an intelligent chatbot integrated with HubSpot

    At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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    Salesforce to HubSpot migration: A complete guide to success
    CRM & Marketing automation

    Salesforce to HubSpot migration: A complete guide to success

    Migrating from Salesforce to HubSpot isn't just a matter of transferring data. It's an opportunity to reinvent your CRM, optimize your workflows and give your teams back a tool that's truly adapted ...
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    Lucas Chastagner
    Title Global Growth and Performance Manager - COHABS

    I’ve worked with Garance, Chris, and Luc on several projects for various companies, and I highly recommend them. Communication has always been smooth, and they are true experts in building high-quality HubSpot landing pages that meet advanced functional requirements.
    Philippe Rusu
    President - CR SYSTEM

    if/else agency deployed our HubSpot CRM solution by customizing both the interfaces and user journeys to perfectly align with our business needs. They took the time to truly understand our operational specificities and consistently provided valuable recommendations to adapt the platform to our working methods.

    Whenever our requirements went beyond HubSpot’s standard functionalities, they helped us rethink our processes from a different perspective while always keeping our business goals and key performance indicators in focus.

    if/else agency is a technically experienced HubSpot integrator that genuinely listens to user needs. They effectively bridge the gap between client expectations and the software’s capabilities. Their flexibility and responsiveness clearly demonstrate their commitment to delivering the results expected by their clients.

    We will definitely continue working with them for our future HubSpot CRM customization and interoperability needs.
    Nicolas Deswarte
    CMO - Thiga

    I've finally found my HubSpot CMS partner !
    After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
    Amrinne Laudé
    Founder - Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    COO & Partner - Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Julie Machillot
    CEO & founder - Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Xavier Lagrange
    Executive Education Manager - EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
    Camille Collin
    B2B Acquisition Project Manager - HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Loïc Schemel
    Head of SEO & CRM - Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Alexandra Desbat
    Digital Marketing Specialist - Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Thierry Calederón
    CEO & HubSpot CRM Specialist - MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Pravaz
    Project Manager - Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.