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Best practices for data security in HubSpot

Written by Chanon Asarisi | 10/01/2025

Data security is a bit like keeping a secret: you have to be vigilant, clever and, above all, avoid leaving everything lying around for everyone to see. Today, with cyber-attacks on the prowl, data protection is not just an option, it's an absolute necessity. And when it comes to personal or sensitive data, it's best to be bulletproof! In this article, we're going to guide you, between humor and seriousness, through the best practices for protecting your data on HubSpot, while complying with RGPD standards (don't forget, it's this regulation that has companies shaking in their boots with its hefty fines).

Data security is a bit like keeping a secret: you have to be vigilant, clever and, above all, avoid leaving everything lying around for everyone to see. Today, with cyber-attacks on the prowl, data protection is not just an option, it's an absolute necessity. And when it comes to personal or sensitive data, it's best to be bulletproof! In this article, we're going to guide you, between humor and seriousness, through the best practices for protecting your data on HubSpot, while complying with RGPD standards (don't forget, it's this regulation that has companies shaking in their boots with its hefty fines).

Personal data vs. sensitive data: what's the difference?

Before diving into data security solutions, let's take a quick look at the differences. Personal data is anything that can identify a person: a name, an e-mail address, or even an IP address. In short, it's the information you happily collect about your users.

Sensitive data is a step up. We're talking here about top-secret information such as health data, political opinions or ethnic origin. These data require concreted security measures. The RGPD requires that such data be handled with the utmost care. So you've been warned: protecting sensitive data is serious business.

Why is data security crucial? Spoiler: a data breach hurts.

Ensuring data security is much more than just a barrier against data breaches. It's about guaranteeing data confidentiality, integrity and, above all, availability at all times. Imagine if someone gained access to your databases and decided to delete or steal everything: it would be a catastrophe. And the consequences of a data breach are manifold: financial losses, legal action, not to mention a blow to your company's reputation.

Encryption, masking and access management: your three data protection superpowers

In the HubSpot world, protecting your personal and sensitive data is child's play (or almost), provided you use the right tools. HubSpot offers several data security solutions worthy of the best secret agents.

  • Data encryption: HubSpot encrypts your data in transit and at rest. Basically, this means that even if someone gets their hands on your data, they won't be able to read it without a special key. No more unencrypted data leaks!
  • Data masking: Need to run tests without risking exposure of sensitive information? Data masking lets you hide personal information while continuing to use your databases for development. Clever, isn't it?
  • Access controls: You can't just let anyone rummage around in your databases. HubSpot lets you define precisely who has access to what, and that's great for protecting your data from the curious or the ill-intentioned.

The RGPD: Or how to avoid fines that make your wallet cry

The RGPD is a bit like the guardian of your personal data. This regulation imposes strict rules for data protection in Europe, and if you don't comply, the fines can climb to 20 million euros or 4% of your global sales. Don't panic, HubSpot offers tools to make sure you're always in the clear: consent management, data deletion on demand, and authorization tracking. All stress-free.

Prevent data breaches: A proactive approach to staying up-to-date (and cool)

We don't want data breaches. To avoid them, adopt a proactive strategy. HubSpot offers multi-factor authentication, to ensure that only the right users access your data. Add to this rigorous monitoring with audit logs to see who's doing what, and you've got a data security strategy firmly in place.

Data recovery: Your parachute in case of a fall

Even the best data security systems can be flawed. That's why you should always have a data recovery plan at hand. HubSpot offers automatic backups and rapid restoration to get you back on your feet in the event of a glitch. Because losing data is a nightmare, but not being able to recover it is worse.

Conclusion: Secure your data, and sleep easy at night

Today, the security of personal data is an imperative, and HubSpot offers you top-notch security solutions to protect your sensitive data and guarantee its confidentiality. With data encryption, data masking and HDS certification, you're armed against all threats. Also remember to adopt a robust systems security policy and comply with the RGPD to avoid risking the wrath of the law.

Want to find out more? Visit our LinkedIn or YouTube channel to discover tons of tips and tricks for securing your data and optimizing your use of HubSpot. We promise you some useful info, and maybe a few jokes to brighten up your day.

Photo credit : Photo from Designerachit on Unsplash