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    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

    News
    Choosing a CMS in 2025 is no longer just a question of content management. Whether you're a marketer, CTO, or digital project manager, your choice of CMS directly impacts your ability to produce, ...
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    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    News
    In the space of a few weeks, Apple, OpenAI and Google have redefined the rules of the game. Each in its own way, they have anchored AI in users' daily lives, in interfaces, tools and behaviors. For ...
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    Automation and Marketing: Re-humanizing sequences without losing efficiency

    Automation and Marketing: Re-humanizing sequences without losing efficiency

    CRM & Marketing automation
    At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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    Creating an intelligent chatbot integrated with HubSpot

    Creating an intelligent chatbot integrated with HubSpot

    CRM & Marketing automation
    At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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    How to integrate HubSpot with external e-commerce platforms?

    How to integrate HubSpot with external e-commerce platforms?

    Growth marketing
    Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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    How to boost your marketing campaigns with AI?

    How to boost your marketing campaigns with AI?

    HubSpot
    Artificial intelligence (AI) is no longer a futuristic concept—it’s a strategic lever reshaping the way we approach modern marketing. Its purpose isn't to replace marketers, but to enhance their ...
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    Salesforce to HubSpot migration: A complete guide to success

    Salesforce to HubSpot migration: A complete guide to success

    CRM & Marketing automation
    Migrating from Salesforce to HubSpot isn't just a matter of transferring data. It's an opportunity to reinvent your CRM, optimize your workflows and give your teams back a tool that's truly adapted ...
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    A/B Testing on HubSpot: How to optimize your pages for conversions

    A/B Testing on HubSpot: How to optimize your pages for conversions

    Growth marketing
    Imagine that you are a chef. You have just prepared a dish, but you are unsure: a little more salt or a drizzle of olive oil? You want to know what will make your customers drool. Well, A/B testing ...
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    How to migrate my website from WordPress to HubSpot?

    How to migrate my website from WordPress to HubSpot?

    CRM & Marketing automation
    Migrating your WordPress site to HubSpot is like switching from a small city car to a Tesla Model S: you're moving to a more powerful, smarter and much more stylish tool. And why bother with this ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Arthur Rivas
    Workin

    If Else helped us implement our HubSpot CMS, and the results were more than excellent. They enabled us to meet our customer deadlines with a high-performance CMS perfectly adapted to our expectations. 
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.