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    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO
    SEO in 2025 is nothing like it was yesterday. Google now displays AI-generated answers directly in its results, organic clicks are plummeting, and content production is exploding thanks to generative ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    CRM & Marketing automation
    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Onboarding HubSpot in 30 Days: Your ultimate checklist

    Onboarding HubSpot in 30 Days: Your ultimate checklist

    HubSpot
    Why a Successful HubSpot Onboarding Matters HubSpot is more than just a CRM - it brings marketing, sales, and customer service together in one platform. A well-structured onboarding ensures you: Save ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)

    Why your acquisition funnel is useless without CRM (and what to do about it)

    CRM & Marketing automation
    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

    News
    Choosing a CMS in 2025 is no longer just a question of content management. Whether you're a marketer, CTO, or digital project manager, your choice of CMS directly impacts your ability to produce, ...
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    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    News
    In the space of a few weeks, Apple, OpenAI and Google have redefined the rules of the game. Each in its own way, they have anchored AI in users' daily lives, in interfaces, tools and behaviors. For ...
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    Automation and Marketing: Re-humanizing sequences without losing efficiency

    Automation and Marketing: Re-humanizing sequences without losing efficiency

    CRM & Marketing automation
    At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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    Creating an intelligent chatbot integrated with HubSpot

    Creating an intelligent chatbot integrated with HubSpot

    CRM & Marketing automation
    At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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    How to integrate HubSpot with external e-commerce platforms?

    How to integrate HubSpot with external e-commerce platforms?

    Growth marketing
    Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Julie Pravaz
    Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
    Amrinne Laudé
    Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Loïc Schemel
    Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Xavier Lagrange
    EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.