You've got a website that could make your competitors blush with envy, but... it's hiding on the 10th page of Google? Don't panic! It's time to take a serious look at your SEO (yes, that famous natural search engine optimization that turns a phantom website into a real search engine star). Today, I'm going to show you how HubSpot can help you rank your site with disconcerting simplicity, without turning you into an SEO geek. Hang on, we're off on an exciting journey into the world of SEO!
You've got a website that could make your competitors blush with envy, but... it's hiding on the 10th page of Google? Don't panic! It's time to take a serious look at your SEO (yes, that famous natural search engine optimization that turns a phantom website into a real search engine star). Today, I'm going to show you how HubSpot can help you rank your site with disconcerting simplicity, without turning you into an SEO geek. Hang on, we're off on an exciting journey into the world of SEO!
If your website looks like a truck but never appears on the first page of search results, it's, sorry to say, about as useful as an umbrella with a hole in it. SEO is the art of making your site attractive to Google and other search engines. And believe me, you want Google and its cronies to notice you, otherwise your future customers will never see you.
So how do you get your site listed effectively? It all starts with a solid SEO strategy: a site optimized for search engines, relevant keywords, quality content, and a website structure that makes Google want to index it on the first page. Fortunately, HubSpot makes your life easier with powerful SEO tools that guide you step-by-step to improve your site's SEO.
Okay, I'll be honest: if SEO were a video game, we'd all be at beginner's level without a helping hand. And that's where HubSpot comes in. Thanks to its SEO tools, improving your site's SEO becomes almost as easy as ordering a pizza online (no exaggeration). Let me show you how.
Before you can effectively index your site, you first need to know where you stand. That's where HubSpot's SEO audit comes in. This tool analyzes every nook and cranny of your website: loading speed, structural problems, duplicate content... It gives you an assessment, and believe me, if something's wrong, you'll know about it!
If you thought pasting random keywords would be enough to optimize your site, you're wrong! HubSpot helps you identify the most relevant keywords for your sector. Once you have these precious nuggets, all you have to do is integrate them intelligently into your pages and articles. The result? Google starts to notice you, and that's great!
To get your site listed on Google like a pro, it's not just a matter of sprinkling a little SEO here and there. You need to create a website that speaks to Google and its robots. Here are the key steps to optimizing every aspect of your site:
Your site's structure is to Google what GPS is to your car. If it's well organized, Google will find you easily. Create tidy H1, H2, H3 tags, add internal links that make sense, and make sure that navigating your website is as smooth as a boat ride on a windless lake.
It's often said, but it's still true: content is king. With content that's relevant, original and, above all, optimized for the right keywords, you can really climb the search results. HubSpot makes it easy to create blog posts, product pages or even FAQs, and optimize them for SEO without breaking a sweat.
Time is money, especially for Google. If your site takes too long to load, your visitors (and Google) will look elsewhere. HubSpot lets you monitor and optimize the speed of your website. By reducing image size, simplifying code and avoiding unnecessary gadgets, you can boost your performance and therefore your SEO.
Local SEO is like the superpower of SEO for small businesses. Whether you're a hairdresser, baker or garage owner, good local SEO can bring you a ton of customers. HubSpot offers tools to help you set up your Google My Business correctly, use local keywords, and optimize every page so you show up in local searches. Who wouldn't want to be the first choice in search results for “pizzeria near me”?
If you don't regularly monitor your SEO performance, you'll never really know what's working. That's where Google Search Console comes in. This tool lets you see how Google perceives your website, which queries are driving traffic, and which pages need a little improvement. HubSpot lets you integrate Google Search Console directly into your dashboard, so you always have an eye on your SEO results.
Backlinks are like referrals in the world of SEO. The more websites you have pointing to yours, the better for your SEO. Google sees this as proof that your site is trustworthy. With HubSpot, you can monitor your backlinks and implement strategies to get new ones. Collaborate with other sites or create content so great that it will naturally be shared!
To understand what's working and what's not, nothing beats Google Analytics. This tool lets you see which pages attract the most traffic, how long your visitors stay on your site, and much more information that will help you optimize your SEO. With HubSpot, you can integrate Google Analytics to get an overview of your website's performance and adjust your SEO strategy accordingly. In fact, HubSpot also offers its own, directly integrated Analytics tool, enabling you to track all these indicators without leaving the platform.
If you're targeting a local audience, you absolutely must focus on local SEO. Setting up your Google My Business profile, getting customer reviews and using relevant local keywords are crucial steps. With HubSpot, you've got everything you need to manage and optimize your local SEO. And guess what? It works, and your customers will find you even more easily.
Need some tips on how to improve your SEO quickly? Here are a few tips to help your website rank well:
SEO isn't a sprint, it's a marathon. But with the right tools like HubSpot and Google, you can not only improve your website's SEO, but also track your progress and adjust your SEO strategy as you go. Follow these tips to improve your SEO, and get ready to see your site rise in the search results.
So take charge of your SEO, implement these best practices, and watch your website soar in Google's results. You're just one click away from the first page!
Photo credit : Photo from Shubham Dhage on Unsplash