Why choose HubSpot to create your website?

Are you planning to create or redesign your website, and have heard about HubSpot Content Hub but don't know what it's worth? If you're wondering whether you should choose HubSpot Content Hub or not, we're here to help you decide. 

Are you planning to create or redesign your website, and have heard about HubSpot Content Hub but don't know what it's worth? If you're wondering whether you should choose HubSpot Content Hub or not, we're here to help you decide. 

The advantages of HubSpot Content Hub

After years of developing on CMSs such as Wordpress and Joomla, we'd like to explain why we've chosen HubSpot Content Hub and why we recommend it to our customers:

• Drag-and-Drop Editor: If you're the type who prefers simplicity, this is the tool for you. You can literally drag-and-drop elements wherever you like to create web pages with a professional yet original design.
• Integrated SEO: We all know how essential SEO is to attracting traffic to your site. From meta tags and image optimization to keyword suggestions, HubSpot's integrated SEO tool gives you everything you need to improve your ranking in search results.
• Smart content: The cool thing about HubSpot is that you can personalize your pages according to who's visiting them. For example, you can display different content for someone who's already a customer versus someone discovering your site for the first time.
• Integration: This is where HubSpot really stands out. With WordPress, you can install plugins for almost anything, but it quickly becomes a headache to manage. HubSpot Content Hub, on the other hand, offers seamless integration with its own CRM, marketing and sales tools. Everything works together seamlessly and with very little configuration.

A free version for a risk-free start

Yes, HubSpot has also thought of the curious and the budget-conscious: a free version of Content Hub exists, perfect for testing without commitment. You can create a simple website, with a limited number of pages, secure hosting included, and even a few CRM tools to capture your first leads. It's a great way to see if the HubSpot world is right for you, before moving up a gear.

Templates, themes and responsive design by default

And if you're not a web designer, don't panic: HubSpot offers a library of themes designed to be elegant, high-performance and 100% responsive (perfect for mobile, tablet and desktop). You can customize colors, fonts, blocks... and the result is stunning, even without touching a line of code. For the more experienced, it's also possible to create custom themes (via HubL or HTML/CSS).

SEO, performance and security at the heart of the CMS

Another point not to be overlooked: loading speed, security and technical referencing are natively managed by HubSpot. Hosted on high-performance servers with CDN, SSL, firewall and 24/7 monitoring, your site is fast, secure and RGPD-compliant, without you having to lift a finger. A big plus for a good night's sleep (and to please Google).

What about compliance?

For European companies, this is a key point: HubSpot offers data hosting in the European Union, notably in Germany. RGPD compliance is assured, with consent management and tracking tools that are very easy to activate. It's reassuring for you, and transparent for your visitors.

A CMS designed to grow your business

It's not just a CMS, it's a real launch pad for your digital strategy. Thanks to CRM + marketing + content integration, you can track the impact of every page, every form, every visit. You understand what works, what engages, what converts. And you adapt your site accordingly, without waiting weeks for dev. A huge time-saver, especially for growing teams.

A little AI in your website?

HubSpot has integrated artificial intelligence functionalities into Content Hub that can save you an incredible amount of time: content generation (texts, titles, meta descriptions...), SEO suggestions, help with blog writing... You never write in front of a blank page. AI guides you, suggests, inspires - and always leaves you in charge. A smart but not intrusive assistant.

Why HubSpot Content Hub and not another CMS?

WordPress is often the first name that comes to mind when people talk about CMS, and rightly so, as around 45% of websites using a CMS are on Wordpress. However, more and more people are switching to CMS like Webflow, Wix or HubSpot Content Hub, and here's why:

• Security and maintenance: WordPress is great at first, but it often becomes complex when you start adding plugins for everything and anything. These plugins can be malicious, contain viruses and in the worst case block your site. HubSpot is much more intuitive and secure. Everything is designed so that you can integrate other applications and edit your website without worrying about security (because HubSpot takes care of everything).
• Customization: If you like to tinker and customize your site down to the last detail, WordPress probably offers more flexibility. But more flexibility also means more complexity. With HubSpot Content Hub, you get a good balance between customization and simplicity, thanks to easily downloadable predefined modules and themes.
• Cost: WordPress is free, in theory. But between hosting, premium themes, paid plugins, and possibly a developer to set it all up, it can quickly become a real budget. HubSpot Content Hub is not free from the outset, but you get an all-in-one solution that may, in the long run, prove more cost-effective if you need a high-performance, well-secured site connected to your marketing efforts.

Multilingual without headaches

Managing multiple languages on a site can quickly become a technical nightmare. With HubSpot Content Hub, you create a page, and can directly manage its English, German or Spanish versions from the same interface. URLs, tags and content are neatly compartmentalized, and Google loves that. No need for a third-party plugin: multilingualism is native and well thought-out.

Bonus benefits of the HubSpot solution

When you choose HubSpot Content Hub, you get a number of really interesting advantages:

• Time savings: By combining CMS, CRM and marketing automation tools, you'll save an incredible amount of time. No more juggling multiple platforms or chasing after integrations that only work halfway.
• Tracking and analysis: Thanks to integration with HubSpot CRM, you can track your visitors' progress from their first visit right through to conversion into a customer. This gives you a ton of useful information to improve your marketing strategy.
• Controlled growth: Whether you're a small start-up or an established company, HubSpot is designed to grow with you. You start small, and as your business grows, HubSpot grows with you. No surprises, and no nasty ones either.

So why choose HubSpot Content Hub for your website? Because it's an all-in-one solution that simplifies the management of your site while boosting your marketing efforts. It's intuitive, well-integrated and perfectly suited to businesses that want to focus on what they do best: attracting, converting and retaining customers.

In short, if you're looking for a platform that makes your life easier while giving you powerful tools to grow your business, HubSpot Content Hub is definitely worth a look.

And for those in a hurry? A professional site in just a few hours

Don't have the time or the technical team to spare? With HubSpot Content Hub, you can launch a fully functional website in just one day. By choosing a theme, modifying a few texts and connecting your domain, you have a professional, secure, responsive site, ready to collect your first leads. And if you need to, you can always add to it later.

Want to know more about HubSpot's new Content Hub? Book your free demo with Garance by clicking here.

HubSpot CMS - Frequently Asked Questions

Do you need to be a developer to use HubSpot CMS?

No, and that's the beauty of HubSpot CMS: you can create and modify your website without writing a single line of code. Thanks to an ultra-intuitive drag-and-drop editor, you'll be up and running in no time. If you're comfortable with PowerPoint or Canva, you'll be comfortable with HubSpot CMS.

Can I create a blog with HubSpot CMS?

Yes, HubSpot CMS lets you create a powerful blog, with a simple editorial interface and all the SEO tools you need. You can publish articles, manage multiple authors, customize meta tags, and even track your SEO performance directly in HubSpot.

Is HubSpot CMS suitable for an e-commerce site?

HubSpot CMS is not a native e-commerce CMS, but it integrates very easily with solutions like Shopify, WooCommerce or BigCommerce. So you can enjoy the best of both worlds: optimized content management with HubSpot, and a high-performance sales tunnel via your e-commerce solution.

Photo credit : Photo from Vasilis Chatzopoulos on Unsplash