Are you planning to create or redesign your website, and have heard about HubSpot Content Hub but don't know what it's worth? If you're wondering whether you should choose HubSpot Content Hub or not, we're here to help you decide.
The advantages of HubSpot Content Hub
After years of developing on CMSs such as Wordpress and Joomla, we'd like to explain why we've chosen HubSpot Content Hub and why we recommend it to our customers:
- Drag-and-Drop Editor: If you're the type who prefers simplicity, this is the tool for you. You can literally drag-and-drop elements wherever you like to create web pages with a professional yet original design.
- Integrated SEO: We all know how essential SEO is to attracting traffic to your site. From meta tags and image optimization to keyword suggestions, HubSpot's integrated SEO tool gives you everything you need to improve your ranking in search results.
- Smart content: The cool thing about HubSpot is that you can personalize your pages according to who's visiting them. For example, you can display different content for someone who's already a customer versus someone discovering your site for the first time.
- Integration: This is where HubSpot really stands out. With WordPress, you can install plugins for almost anything, but it quickly becomes a headache to manage. HubSpot Content Hub, on the other hand, offers seamless integration with its own CRM, marketing and sales tools. Everything works together seamlessly and with very little configuration.
Why HubSpot Content Hub and not another CMS?
WordPress is often the first name that comes to mind when people talk about CMS, and rightly so, as around 45% of websites using a CMS are on Wordpress. However, more and more people are switching to CMS like Webflow, Wix or HubSpot Content Hub, and here's why:
- Security and maintenance: WordPress is great at first, but it often becomes complex when you start adding plugins for everything and anything. These plugins can be malicious, contain viruses and in the worst case block your site. HubSpot is much more intuitive and secure. Everything is designed so that you can integrate other applications and edit your website without worrying about security (because HubSpot takes care of everything).
- Customization: If you like to tinker and customize your site down to the last detail, WordPress probably offers more flexibility. But more flexibility also means more complexity. With HubSpot Content Hub, you get a good balance between customization and simplicity, thanks to easily downloadable predefined modules and themes.
- Cost: WordPress is free, in theory. But between hosting, premium themes, paid plugins, and possibly a developer to set it all up, it can quickly become a real budget. HubSpot Content Hub is not free from the outset, but you get an all-in-one solution that may, in the long run, prove more cost-effective if you need a high-performance, well-secured site connected to your marketing efforts.
Bonus benefits of the HubSpot solution
When you choose HubSpot Content Hub, you get a number of really interesting advantages:
- Time savings: By combining CMS, CRM and marketing automation tools, you'll save an incredible amount of time. No more juggling multiple platforms or chasing after integrations that only work halfway.
- Tracking and analysis: Thanks to integration with HubSpot CRM, you can track your visitors' progress from their first visit right through to conversion into a customer. This gives you a ton of useful information to improve your marketing strategy.
- Controlled growth: Whether you're a small start-up or an established company, HubSpot is designed to grow with you. You start small, and as your business grows, HubSpot grows with you. No surprises, and no nasty ones either.
So why choose HubSpot Content Hub for your website? Because it's an all-in-one solution that simplifies the management of your site while boosting your marketing efforts. It's intuitive, well-integrated and perfectly suited to businesses that want to focus on what they do best: attracting, converting and retaining customers.
In short, if you're looking for a platform that makes your life easier while giving you powerful tools to grow your business, HubSpot Content Hub is definitely worth a look.
Want to know more about HubSpot's new Content Hub? Book your free demo with Garance by clicking here.
Photo credit : Photo from Vasilis Chatzopoulos on Unsplash
