At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm and booking an appointment at 10:02pm - without mobilizing anyone. All perfectly integrated into your HubSpot ecosystem.
No more static forms that don't explain anything. No more live chats that run dry for lack of availability. An intelligent chatbot captures intent in real time, segments visitors according to their needs, and feeds your teams with actionable data. The result: less friction, more conversion, and a customer experience that matches your ambitions.
It's not a conversational gadget. It's an augmented sales agent. And the time to activate it is now.
Today's user doesn't want to “fill in a form”. They want an answer. Now. Without looking for the right contact. Without waiting for a callback. They want to talk - about their schedule, their needs, their decision.
That's where the intelligent chatbot comes in. Not just a generic script, but a truly interactive point of contact, capable of engaging the right message, at the right time. At if/else agency, we're not talking about “adding a bot to the site”. We're talking about opening up a real-time conversion channel that works with your teams, not alongside them.
A classic HubSpot form captures data. An unstructured livechat captures... noise. But a chatbot connected to HubSpot does much more than respond: it segments, qualifies, prioritizes, and above all, feeds your CRM with actionable insights.
This is the difference between an “unplugged” bot and a truly data-driven architecture:
The result: a fluid, precise system capable of handling 10 or 10,000 simultaneous conversations without saturating your teams. And above all, a single HubSpot control panel to centralize, measure and activate your leads as required.
In our Web Agency, we're talking about a conversational strategy that converts faster, segments better and automates intelligently. And that's just the beginning.
A chatbot connected to HubSpot doesn't ask questions to fill in a table. It feeds your conversion machine in real time.
From the very first lines of conversation, it collects key information: first name, company, sector, workforce, declared needs, level of urgency. But above all, it doesn't just store this data, it exploits it. Each response dynamically feeds the contact's scoring in HubSpot, without any manual intervention.
A lead mentions a budget? He earns points. Does he mention a clear business problem? He goes into MQL. Is he a decision-maker who wants a call? He becomes SQL.
And all this is done in a minute's conversation, while your teams are selling.
At if/else agency, this is the logic we're implementing: intelligent, continuous filtering to prevent sales reps from wasting time on the wrong prospects, and to speed up the activation of the right ones.
A qualified prospect doesn't have to wait for a follow-up email. If the chatbot detects strong interest, it immediately proposes a slot via your HubSpot calendar, Google Calendar or Microsoft Teams.
Appointments are booked directly in the chat thread - without friction, without forms, without endless email loops. The result: a shorter conversion tunnel, improved user experience, and fewer no-shows thanks to integrated automatic reminders.
It's not a chatbot. It's a proactive sales assistant.
No more guesswork or duplicate contacts. Every piece of information captured is immediately recorded in HubSpot: creating or updating a record, assigning it to a pipeline, updating the lifecycle phase, adding behavioral or qualification tags.
The aim is to keep your CRM clean, usable and up to date. To achieve this, your bot leaves no stone unturned. It detects duplicates, harmonizes data, alerts when a record is inconsistent. And it does it at scale.
The chatbot doesn't stop once the conversation is over. It knows what to do next.
A visitor passes through the “Rates” page but doesn't convert? It enters a nurturing sequence.
A prospect downloads a white paper but doesn't book an appointment? He receives a contextualized email three days later. A lead mentions a need “in 3 months”? He's automatically relaunched at D+90.
Everything starts with the chatbot. Everything is tracked in HubSpot. And it's all automated.
Because good follow-up isn't done by hand. It's done on the fly, at the right time, with the right content.
Creating an intelligent chatbot isn't about clicking on a “Welcome 👋” template and crossing your fingers. It's about designing a solid, data-driven technical brick aligned with your business objectives. Here's how we do it at if/else agency.
It all starts with the choice of tool. If your needs are simple (rapid qualification, appointments, CRM synchronization), HubSpot ChatFlows is all you need. It's native, integrated, at no extra cost, and above all, perfectly connected to your CRM.
But if you're aiming for a higher level (conditional logic, conversational AI, multilingual management, API integration), you'll need a more open stack:
Our role at if/else agency is to help you choose (and connect) the right stack, according to your technical, UX and marketing constraints.
A good chatbot isn't a disguised form. It's a conversational flow that captures attention, smoothes the customer journey, and gathers useful insights. Let's start with the basics:
And above all, we avoid the frozen tunnel. At each stage, the bot must be able to detect friction (silence, irrelevant response, annoyance) and propose a human transfer. This is the key to a fluid, human experience, even when automated.
A connected chatbot isn't a chatbot that “talks”. It's a bot that acts in your CRM, in real time. And that requires the right APIs.
It's these integrations that turn your chatbot into a large-scale CRM automation lever.
An effective bot is one that respects the user. So we secure every step of the way:
At if/else agency, HubSpot agency, we manage each phase methodically. Because a good chatbot isn't a gadget. It's a conversational pillar of your conversion strategy.
Objective: activate high-intent visitors.
When a user visits the “Rates” page, it's rarely by chance. The chatbot is automatically activated to capture this strong signal: an initial open-ended question initiates the discussion, followed by a series of qualifying questions (sector, company size, objective, budget).
The answers are fed into HubSpot's scoring system, triggering a meeting proposal and directing the lead to the right sales pipeline.
Objective: automate the management of simple requests.
The chatbot becomes the first level of contact for frequently asked questions - schedules, deadlines, returns, how a service works.
Connected to the HubSpot knowledge base, it provides autonomous answers. If the need exceeds this perimeter, it transfers the conversation to a human advisor with the context already pre-filled in the contact form. Fewer repetitive tickets, more time for complex cases.
Objective: capture recurring visitors and turn them into leads.
On a site rich in articles or downloadable resources, a chatbot can detect signals of interest (pages consulted, session duration, scroll) and proactively propose premium content: ebook, free audit, simulator...
The prospect can access the content after a quick interaction with the bot, which automatically feeds HubSpot with the collected data. From there, a nurturing workflow can be triggered according to their profile or behavior.
At if/else agency, a chatbot is never just a widget on your site. It's a strategic part of your acquisition system.
We design bespoke conversational architectures, aligned with your customer journeys and the structure of your HubSpot CRM.
Depending on your stack (Starter, Pro, Enterprise), we activate the right layer:
Whether it's a totally customized front-end or a chatbot built with HubSpot's native builder, the decision is made together, according to your business, tech and marketing priorities.
Our strength: combining UX, tech and CRM in a single conversion logic.
We don't deliver a bot, we build an active conversational tunnel, designed to :
Every interaction is traceable, and all useful data is fed directly into your HubSpot dashboards.
Your marketing and sales teams can track, segment and prioritize... without losing a single piece of information.
No friction between the input channel and the CRM strategy. Just a clear, fluid and efficient experience - for both the user and your teams.
Want to qualify your leads without a form? Segment your visitors from the very first interaction? Reduce friction on your strategic pages?
An intelligent chatbot, connected to HubSpot, ticks all the boxes.
But you still need to think of it as a conversion lever, not a gimmick.
At if/else agency, each bot is designed as a link in your CRM strategy. It engages, sorts, enriches, guides and feeds your teams with actionable data.
It's not a conversation for show. It's a well-oiled machine, designed to deliver results.
Available 24/7. Aligned with your objectives. And 100% integrated with HubSpot.
Credit : Photo of Ant Rozetsky on Unsplash