You know what's more annoying than an ordinary form? Nothing, really. That's why we've come up with personalized forms that captivate your visitors and turn them into customers. Thanks to HubSpot, it's almost as easy as clicking on “I accept cookies”. Here's how it all works, with a fun and effective twist, just the way we like it at if/else agency.
Why customize forms on HubSpot?
So why go to the trouble of creating a customized form? Simple: because your users deserve better than three impersonal fields. With a customized form, you can not only capture the right info (and not just your user's first name), but also enhance the experience. You can turn a simple click into an engaging interaction, almost as if your website were saying: “Hey, thanks for taking an interest in us!”.
Whether it's to generate leads, get feedback or simply make it easier to get in touch, a well thought-out form is the ally of companies that want to maximize their results while remaining hyper-professional. Plus, it makes you look like a Zen master of digital marketing. How about that?
How to create a personalized form on HubSpot (without losing your mind)
We're not going to lie to you: HubSpot is the magic tool that makes creating forms child's play. Here's how:
- Open Hub Marketing > Forms in your interface.
- Click on Create Form and off you go: you can choose between an integrated form or a stand-alone page.
- Choose a predefined template or, if you feel like improvising, create your form from scratch.
Feeling adventurous? Get the big guns out of the code with a bit of JavaScript, or play around with HubSpot's DOM API to add your own little touches of interaction. There's no stopping you. It's almost like cooking, but with code instead of spices.
Customize and make it unique, just like you
The great thing about HubSpot is that you don't have to be an HTML expert to make your personalized form look like a masterpiece. With its drag-and-drop editor, you can drag and drop fields as if you were playing Tetris.
You've got mandatory fields, conditional fields, and even default values you can set. And if that's not enough, do a little CSS or JavaScript to customize the whole thing. It's like choosing your pizza toppings, only better, because you're directly improving the user experience.
Settings that make all the difference
Now that you've got a form that clicks, it's time to fine-tune the details: what happens after your users click “Submit”? This is where the magic happens. Redirect them to a thank-you page, or better still, a special offer just for them. You can even define a nice thank-you message that says: “Thank you for taking the time to fill in this form! You're great”. Simple, but effective.
Analyze performance, because everything is measurable
Once your forms are online, there's no question of letting them live their own lives. With HubSpot, you have access to a dashboard that centralizes all form submissions. Analyze in real time: which fields are working? Which ones are your visitors snubbing? With this information in hand, you can adjust your forms to maximize conversions. It's like having a rocket ship dashboard, but without the risk of explosion.
The next step
Now you've got all you need to create personalized forms that land on HubSpot. By following these steps and adding a little personal touch, you'll not only collect the data you need, but also make your users happy. And happy users are a good start to a successful business.
Want to find out more? Visit us on LinkedIn or on our YouTube channel. You'll find tons of tips for perfecting your digital strategies and, who knows, maybe even a few bonus jokes.
