You've invested in HubSpot, the platform that turns your business dreams into reality, but there's one crucial step left: setting up your domain name. Yes, a website without an address is a bit like a café without Wi-Fi: useless and frustrating. But rest assured, this guide will show you how, with simplicity and a touch of humor. Spoiler alert: it doesn't require a degree in computer science (or a pact with a DNS, I promise).
Why is the domain name the star of your website?
Your domain name is your identity on the web. It says, “Hey, look at me, I'm professional and approachable!” As well as reassuring your visitors, it's vital for your company's SEO and credibility. At HubSpot, a well-configured domain name opens the door to powerful features like e-mail marketing, CRM integration and a seamless user experience. In short, it's the digital equivalent of a well-tailored suit.
Before you start: are you well prepared?
Before diving headlong into configuration, take a break (and maybe a coffee) to check you've got everything you need:
The essentials:
- A domain name already purchased from a registrar (such as GoDaddy or OVH). If you don't have one yet, don't panic, we'll guide you through the next section.
- Your registrar login. Because guessing the password you created at 2 a.m. is not a strategy.
- A HubSpot account with the necessary administrative rights.
If you check all these boxes, you're ready to shine.
How to buy a domain name (if you don't already have one)
No domain yet? Don't panic. Choosing a domain name is like naming your child (without the family disagreements). Choose a simple, memorable and professional name.
Choose classic extensions like .com or .fr, unless you have a good reason to go exotic with an .io or .tech. Once you've made up your mind, go to a trusted registrar like Google Domains or Namecheap.
Pro tip: If possible, check the availability of your name on social networks. Consistency, always!
Setting up a main domain in HubSpot: the easy recipe
Step 1: Connect your domain to HubSpot
- Go to Settings > Domains and URLs.
- Click on “Connect a domain” and choose what you want to set up: website, blog, landing pages, or all at once.
- HubSpot will generate DNS records for you (CNAME, A and TXT).
Step 2: Take action at your registrar
Log in to your registrar and locate your domain's DNS settings. Add the records provided by HubSpot. Remember to save and come out of it smiling.
Step 3: Return to HubSpot
Once the changes have been made, HubSpot will automatically check the configuration. If everything's in order, champagne (or coffee): your domain is ready!
What if you have several domains or sub-domains?
Are you a multitasker with several activities or sections on your site? Add sub-domains like blog.monsite.com or shop.monsite.com. The configuration is similar to that of the main domain. HubSpot manages everything to centralize your data and simplify your management. And yes, that even includes your marketing campaigns.
DNS servers and their mysteries demystified
What are DNS for?
Think of DNS as the web's personal assistant. You ask them to connect your domain name to your site, and they get the job done. You'll hear about three main records:
- CNAME: To redirect sub-domains.
- A records: To connect your main domain to an IP address.
- TXT: To verify ownership and secure your e-mails.
Stay calm: HubSpot guides you step by step through this technical jungle.
Patience, young padawan: DNS propagation
Once you've configured your DNS, you'll have to wait for the magic to happen. DNS propagation can take between 2 and 48 hours (yes, it's time to test your patience). If you see an error message, don't panic: double-check your records or contact your registrar.
What to do if something goes wrong?
If things don't work as expected (and sometimes they don't), here are some common solutions:
- Error in DNS records: Go back to your registrar and check every detail.
- DNS propagation still pending: Wait a little longer, take a deep breath, and reread the previous section.
- Need help: Contact your registrar or HubSpot technical support. They're often very responsive.
Optimizing your domain name for SEO and more
A well-configured domain is a good thing. But an optimized domain is even better. Here's how to shine in the search engines:
- Activate an SSp certificate to secure your connections (HubSpot does this automatically).
- Use descriptive sub-domain names.
- Avoid unnecessary redirects that could slow down your site or dilute your SEO.
Your site ready to dominate the web
Setting up one or more domain names in HubSpot may seem daunting, but with the right preparation (and this guide), it's child's play. Now you're ready to impress your visitors and look good on Google.
And remember: if all this still seems too complex, if/else agency is here to help. After all, you can't be an expert at everything. But with HubSpot, you're already well on your way.
Credit : Photo from Grigorii Shcheglov on Unsplash
