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HubSpot, Web & Growth: Build Solutions That Actually Perform

From strategy to development and marketing, everything you need to turn HubSpot into a growth driver
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    Authenticity: the new marketing KPI that will really drive brand performance in 2026
    Marketing

    Authenticity: the new marketing KPI that will really drive brand performance in 2026

    The rise of authenticity in a saturated content landscape. In a landscape flooded with AI-generated content, audiences no longer respond to messages that are too polished, too clean, or overly ...
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    How to enrich data without violating the GDPR: methods, tools, and best practices
    Growth marketing

    How to enrich data without violating the GDPR: methods, tools, and best practices

    Data enrichment has become essential for companies looking to better segment audiences, personalize experiences, and activate more effective marketing strategies. However, in 2025, many of the ...
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    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025
    SEO

    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO in 2025 is nothing like it was yesterday. Google now displays AI-generated answers directly in its results, organic clicks are plummeting, and content production is exploding thanks to generative ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity
    CRM & Marketing automation

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Onboarding HubSpot in 30 Days: Your ultimate checklist
    HubSpot

    Onboarding HubSpot in 30 Days: Your ultimate checklist

    Why a successful HubSpot onboarding matters HubSpot is more than just a CRM - it brings marketing, sales, and customer service together in one platform. A well-structured onboarding ensures you: Save ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)
    CRM & Marketing automation

    Why your acquisition funnel is useless without CRM (and what to do about it)

    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?
    News

    Headless CMS vs. HubSpot CMS: Which marketing stack should you choose?

    Choosing a CMS in 2025 is no longer just a question of content management. Whether you're a marketer, CTO, or digital project manager, your choice of CMS directly impacts your ability to produce, ...
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    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know
    News

    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    In the space of a few weeks, Apple, OpenAI and Google have redefined the rules of the game. Each in its own way, they have anchored AI in users' daily lives, in interfaces, tools and behaviors. For ...
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    Automation and Marketing: Re-humanizing HubSpot sequences without losing efficiency
    CRM & Marketing automation

    Automation and Marketing: Re-humanizing HubSpot sequences without losing efficiency

    At iif/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too ...
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    Executive Education Manager - EFREI

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    I've finally found my HubSpot CMS partner !
    After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
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    Founder - Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    COO & Partner - Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
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    CEO & founder - Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Camille Collin
    B2B Acquisition Project Manager - HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Loïc Schemel
    Head of SEO & CRM - Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Alexandra Desbat
    Digital Marketing Specialist - Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Thierry Calederón
    CEO & HubSpot CRM Specialist - MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Pravaz
    Project Manager - Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.