🎯 Objective: regaining control over marketing page creation on HubSpot
As a European leader in cloud communications, Ringover stands out for the strength of its platform, the quality of its customer service, and its sustained growth. Yet on the marketing side, a recurring challenge was slowing teams down 👇🏼
Every new landing page required custom development, developer involvement, and lead times that could stretch to several weeks. This lack of agility placed significant pressure on the growth and acquisition teams, especially during strategic campaigns such as eBooks, webinars, events, and product demos.
📌 Ringover in a few words
Ringover is an all-in-one cloud telephony solution designed to simplify and professionalize business communications. Far more than just a phone system, it provides a comprehensive platform that brings together calls, video conferencing, SMS, messaging, and collaboration tools within a single interface.
With over 14,000 companies worldwide, Ringover has become a key player in unified communications (UCaaS and CCaaS). Its strength lies in its proprietary technology, advanced features such as AI-powered prospecting and call analytics, and seamless integrations with leading CRMs and business tools including Salesforce, HubSpot, and Pipedrive.
Its ambition is clear: to help sales, marketing, and support teams become more efficient, autonomous, and high-performing, while ensuring a smooth user experience, outstanding call quality, and full GDPR compliance.
🧩 Identified challenges: too much dependency, not enough autonomy on HubSpot pages
- Internal processes that were too rigid
- Limited autonomy for marketing teams
- A need for flexible, conversion-focused templates that are easy to use
🚀 The solution by if/else agency
To help Ringover’s teams gain autonomy while maintaining high standards in design and performance, we proposed the creation of four brand-new landing page templates, built from the ground up.
Step 1 : Zoning and wireframes
In close collaboration with Ringover’s marketing teams, if/else agency’s designers analyzed each page type, its challenges, and its objectives. This approach led to the creation of zonings and wireframes structured around a seamless user experience and a clear information hierarchy, encouraging action and directly supporting Ringover’s business performance.
Step 2 : Web design and user experience
Designed within Ringover’s visual identity, the templates embrace a modern and refined aesthetic fully aligned with the brand. Every detail was crafted to structure information with precision, highlight calls to action at key moments in the journey, and ensure smooth readability. The overall goal was to strengthen message clarity and maximize the effectiveness of each page.
Step 3 : Custom HubSpot web development
if/else agency’s developers built fully editable, responsive HubSpot templates with advanced customization options. Designed to be intuitive and easy to use, they enable the client’s teams to create and evolve their pages independently, without relying on developers.
⭐️ Results: landing page templates designed to drive higher conversion
- E-book landing page template → for downloadable content
- Replay landing page template → for webinar replays
- Event landing page template → for event registrations
- Demo landing page template → to generate qualified leads
Each template is modular, reusable, and built to generate more opportunities.
📈 Outcome of the collaboration between Ringover ↔ if/else agency
- Landing page go-live time reduced by 4 to 5 times
- Greater autonomy for the marketing teams
- More performant, more modern pages, fully aligned with the brand
🔎 Project summary
- Delivrables : 4 landing page templates: e-book, replay, event and demo
- Scope of work : Zoning, wireframes, web design and HubSpot development
- Budget : ~€5k
- Timeline : 3 to 4 weeks
The impact of a strong template goes far beyond aesthetics. It empowers teams, streamlines processes, accelerates campaigns, improves conversion, and restores control. When silos between marketing teams and developers are removed, everything changes and the work delivered by if/else agency for Ringover is a clear example of that.
