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- Our method
the if/else agency approach
No middlemen & no empty promises, just honest collaboration and solid execution
if/else agency is founded by two developers and that shapes the way we build. We approach HubSpot projects with pragmatism, transparency, and a strong focus on execution.
From websites and CRM to marketing automation, sales workflows, and custom integrations, we build high-quality solutions at fair prices.
Our conviction
Everything works better when it works together
Most HubSpot projects fail because teams, tools, and workflows are disconnected. We believe long-term performance comes from cohesion, when development, CRM, marketing automation, and sales are designed to work together from day one.
That’s why if/else agency combines all four disciplines into one integrated approach, built entirely around HubSpot.
Technical DNA for HubSpot
We approach every HubSpot project with a developer mindset: assessing feasibility, scalability and long-term maintainability from day one. From custom integrations to complex business workflows, we build pragmatic technical solutions tailored to your ecosystem.
Our aim: the right technical architecture, at the right cost.
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A marketing-driven approach
A website alone is not a growth strategy. That's why we make sure every technical decision supports your marketing and business goals: from lead generation and automation to CRM structure and customer journeys.
Our goal: help you build and execute a coherent strategy, backed by the right CRM architecture and operational foundations.
CRM and sales alignment
Leads shouldn’t disappear between marketing and sales: that's why if/else agency builds structured HubSpot ecosystems where qualification, routing, follow-up, and reporting work seamlessly across teams.
Our aim: clearer processes, better collaboration, and higher conversion at every stage of the pipeline.
Our customers testify to our expertise on HubSpot
50+ companies have already entrusted us with their web and marketing projects
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Brand identity and web design
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CRM implementation, integration & architecture
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HubSpot CMS development (website, landing pages, blog)
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Software synchronization and API connections
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Marketing automation, acquisition and sales performance
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Tracking and data
Ready to become (very) satisfied customers?
[...] The team demonstrated excellent listening skills and a keen understanding of our challenges. We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
I've finally found my HubSpot CMS partner !
After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
[...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
[...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
Here's how we work
Our approach to HubSpot projects
We believe good execution starts with understanding. That means questioning assumptions, designing sustainable solutions, avoiding unnecessary complexity, and staying closely involved at every stage of the project.
Our goal is simple: build high-quality HubSpot ecosystems that your teams can truly own and scale
1. First contact
Every collaboration starts with understanding.
Garance takes the time to understand your business environment, operational constraints, existing stack, and strategic objectives before defining any HubSpot roadmap. No predefined packages. No disconnected recommendations.
The objective is first to determine whether if/else agency is genuinely the right fit for your needs. This initial discussion also helps clarify how HubSpot, combined with our technical and strategic expertise, can support a more cohesive growth system.
~ 45min / 1h
2. Operational review & challenge
This is where strategy meets execution.
Our technical and operational teams work with you to refine the scope, question assumptions, and eliminate unnecessary complexity before development begins. No opaque recommendations. No consulting jargon. Just clear technical reasoning and pragmatic decisions.
Together, we define the right rollout strategy based on your priorities, timeline, and budget.
~ 1h / 2h
3. Proposal & approval
You receive a detailed and transparent proposal, structured around your priorities and business constraints. When relevant, the project can be divided into phased deliverables to align with your timeline and budget.
We also define the initial roadmap, key milestones, and delivery schedule before launch. Once approved, we get to work.
~ 1h / 2h
4. Kick-off meeting
Before the project begins, we organize a kickoff meeting to make sure everyone is aligned on the same vision, priorities, and working process. During this session, we validate:
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the project objectives, milestones, and timeline
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the roles and responsibilities of each team member
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our workflow and communication methods throughout the project
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the assets, access, and information required to get started
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the tools and processes used to ensure smooth collaboration and clear project follow-up
~ 1h / 2h
5. Continuous production & workshops
Production starts while maintaining continuous communication throughout the project. Depending on the scope of your mission, you’ll work directly with the relevant experts involved in your project
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Luc for overall project management and complex technical solutions/architectures
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Christopher for web development (front & back)
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Guillaume for web design and brand identity
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Oussama for CRM, sales and marketing automation
Regular workshops and follow-ups allow us to validate progress, refine priorities, and keep every part of the project aligned from start to finish
6. Delivery, testing & refinement
Once the project is delivered, you test everything in real conditions while we gather feedback, make adjustments, and finalize the last details together.
We also make sure you remain fully autonomous after delivery. Whether it’s your HubSpot website, CRM, or automation workflows, our goal is to give your teams the tools, structure, and knowledge needed to evolve the platform without depending on us for every change.
And once the project is complete, the choice is yours: continue working with us on a long-term basis, or manage your HubSpot ecosystem independently.
shared expertise
You deserve a HubSpot agency
that values clarity over sales talk
We’ll explain what’s possible, what isn’t, and the reasoning behind every recommendation.
FAQ - HubSpot projects
Got a question? Our HubSpot team will answer you
How long does a HubSpot project take ?
A standard HubSpot website development project typically takes between 3 and 4 weeks.
If the project also includes a custom web design phase before development, the timeline is usually closer to 2 months.
For landing pages or blog implementations, most projects are completed within 2 to 3 weeks.
For HubSpot CRM onboarding, a more accurate timeline is defined after the operational review phase. On average, a complete onboarding project (beyond basic setup) takes between 1 and 2 months.
if/else agency is known for delivering projects faster than the market average, but every timeline ultimately depends on the scope, complexity, and technical requirements of your project.
Who will be my contact during my HubSpot project?
Depending on the scope of your project, you’ll work directly with the people involved in designing and delivering it.
- Garance for scoping, estimating and new requirements
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Luc for overall project management and complex technical solutions/architectures
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Christopher for web development (front & back)
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Guillaume for web design and graphic identity
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Oussama on CRM, sales and marketing automation.
You'll never have to explain your project to someone who discovers it along the way. Meet the team !
What happens if the project falls behind schedule?
We always do our best to meet agreed timelines. If a delay occurs, we communicate it immediately and adjust the roadmap transparently.
Delays in approvals, feedback, or required assets can also impact the schedule, which is why expectations and dependencies are clearly defined from the start.
Will we be autonomous on HubSpot after delivery?
We don’t build opaque systems. We document our work, train your teams, and create solutions you can manage and evolve independently, whether for your HubSpot website, CRM, or automation workflows.
If you have a small budget, can you still work with a certified HubSpot agency?
With us most of the time, yes. The way we've industrialized website creation on HubSpot (and web development in general) allows us to offer competitive rates on HubSpot CMS. Our daily rates for CRM, sales and marketing services are significantly lower than those of our competitors.
If your budget is really tight, we can divide your project into prioritized batches: we start with what has the most impact and build the rest with you and at your pace.