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// free guide · web project management
Making your future website a success: the complete guide to managing your web project from A to Z
A web project succeeds or fails before development starts.
Creating a website or successfully redesigning one requires much more than web development! Find out everything you need to structure upstream to avoid mistakes that cost time, budget… and results.
In this guide, we provide you with a complete method for framing, managing and making a success of your website from A to Z (objectives, specifications, UX, development).
// web project management: key statistics
Deadlines, budgets and performance: the risks of a poorly framed web project
of IT projects succeed: on time, on budget and on scope (Standish Group, CHAOS Report 2020)
average budget overrun on large IT projects (McKinsey and University of Oxford, 2012)
of IT projects are abandoned before completion (Standish Group, CHAOS Report 2020)
// where to start my web project
How to approach the redesign or creation of your future website
You have a project to create or redesign a website… but everything seems unclear and you’re wondering:
- What steps need to be taken, and in what order?
- Who needs to be involved in the project (and when)?
- How can I avoid endless back-and-forth with the teams?
- How can I be sure that my future site will really meet my objectives?
Maybe you’ve already started… but you’ve got that unpleasant feeling of sailing blindly, without a clear method? Well, it’s normal: framing a web project is tedious. Most web projects fail not because of the development, but because they’re badly framed from the start.
Our guide is here to help you avoid this!
// no good website without a framework and a strategy
Web project: the stages that go wrong
The real problem with a web project isn’t the development, it’s everything that goes before it. A successful website doesn’t just depend on the quality of the code, it also (and above all) depends on all the upstream work: objectives, choice of experts, content, UX, organization, strategy. Ultimately, development is only the last step.
If the foundations of your project are poor, there’s a good chance that it won’t come to fruition or produce the expected results:
- a budget that doubles
- exploding deadlines
- a site that doesn’t generate leads
Our guide shows you how to put in place rigorous management, a clear strategy and structured execution to bring your next website to life.
// a complete guide to your next web project
A clear plan for managing the redesign or creation of your future website
Drawing on more than 125 projects, we’ll show you how to manage every stage of your project, in the right order.
Before the project
From objectives to first drafts to internal organization:
- Define clear, measurable objectives
- Draw up solid specifications
- Build the right team and surround yourself with the best experts
During the project
Ensure compliance with the defined stages and establish a relevant plan:
- Structure your content and tree structure
- Design an effective user experience
- Organize work with teams (design, dev, SEO)
After the project
The hard part is over, but the last step is crucial:
- Test and validate your site correctly
- Go live without losing traffic
- Check every detail before going live
// leave with a clear vision and a concrete plan
Tools for immediate action
By the end of this guide, you’ll no longer be moving forward blindly, you’ll have:
- A clear vision of your project and its objectives
- A structured, step-by-step roadmap
- An efficient organization with the right contacts
- A solid basis for avoiding classic mistakes
But above all, you’ll walk away with a tool you can put into action: the ultimate web project management checklist.
The result: you’ll move forward methodically, stress-free and without unpleasant surprises.
// the ultimate web project management checklist
It’ll help you keep track of every step, so you don’t forget anything and stay in control from start to finish:
Before the project (objectives, scope, team)
During the project (content, UX, development)
Post-project (acceptance, launch)
// a methodology tried and tested on real projects
They’ve already experienced these mistakes, together we’ve corrected them
At if/else agency, many of our clients came to us for a website they could finally evolve on their own, fast and visible.
Our years of experience in web project management have enabled us to draw up a methodology to ensure that the same mistakes are not repeated again and again.
We apply this same methodology to our own HubSpot web projects.
“We called on if/else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we’re very happy with the result: it makes our work so much easier!”
Camille Collin
“I’ve finally found my HubSpot CMS partner! After a very well executed site redesign, I’m happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend if/else.”
Nicolas Deswarte
“Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!”
Camille Folliot
// free, immediate and directly actionable
Download the guide and take back control of your web project.
Stop navigating blindly. Structure your project today and move forward with a clear method based on more than 125 projects!