- Homepage
- Resources
- Our resources
- Managing your website project on HubSpot
Creating a website or successfully redesigning one requires much more than web development! Find out everything you need to structure upstream to avoid mistakes that cost time, budget... and results.
In this guide, we provide you with a complete method for framing, managing and making a success of your website from A to Z (objectives, specifications, UX, development).
Web project management: key statistics
Deadlines, budgets and performance:
the risks of a poorly framed web project
only web projects are delivered on time
budget overrun on average (mainly due to poor management)
of web projects fail completely (abandoned or unusable)
Where to start my web project
How to approach the redesign or creation of your future website
You have a project to create or redesign a website... but everything seems unclear and you're wondering:
- What steps need to be taken, and in what order?
- Who needs to be involved in the project (and when)?
- How can I avoid endless back-and-forth with the teams?
- How can I be sure that my future site will really meet my objectives?
Maybe you've already started... but you've got that unpleasant feeling of sailing blindly, without a clear method? Well, it's normal: framing a web project is tedious. Most web projects fail not because of the development, but because they're badly framed from the start.
Our guide is here to help you avoid this!
No good website without a framework and a strategy
Web project: the stages that go wrong
The real problem with a web project isn't the development, it's everything that goes before it. A successful website doesn't just depend on the quality of the code, it also (and above all) depends on all the upstream work: objectives, choice of experts, content, UX, organization, strategy. Ultimately, development is only the last step.
If the foundations of your project are poor, there's a good chance that it won't come to fruition or produce the expected results:
- double the budget
- exploding deadlines
- a site that doesn't generate leads
Our guide shows you how to put in place rigorous management, a clear strategy and structured execution to bring your next website to life.
A complete guide to your next web project
A clear plan for managing the redesign or creation of your future website
Thanks to our 10 years of website expertise, we'll show you how to manage every stage of your project, in the right order.
All the steps to a successful web project:
Before the project
From objectives to first drafts to internal organization:
- Define clear, measurable objectives
- Draw up solid specifications
- Build the right team and surround yourself with the best experts
During the project
Ensure compliance with the defined stages and establish a relevant plan:
- Structure your content and tree structure
- Design an effective user experience
- Organize work with teams (design, dev, SEO)
After the project
The hard part is over, but the last step is crucial:
- Test and validate your site correctly
- Go live without losing traffic
- Check every detail before going live
Leave with a clear vision and a concrete plan for your web project
Tools for immediate action
By the end of this guide, you'll no longer be moving forward blindly, you'll have :
- A clear vision of your project and its objectives
- A structured, step-by-step roadmap
- An efficient organization with the right contacts
- A solid basis for avoiding classic mistakes
But above all, you'll walk away with a tool you can put into action: the ultimate web project management checklist.
It'll help you keep track of every step, so you don't forget anything and stay in control from start to finish:
- Before the project (objectives, scope, team)
- During the project (content, UX, development)
- Post-project (acceptance, launch)
Theresult : you'll move forward methodically, stress-free and without unpleasant surprises.
A methodology tried and tested on real projects
They've already experienced these mistakes, together we've corrected them
At if/else agency, many of our customers have decided to place their trust in us after spending thousands of euros on websites with poor performance, no autonomy, no scalability and no visibility.
Our years of experience in web project management have enabled us to draw up a methodology to ensure that the same mistakes are not repeated again and again.
We apply this same methodology to our own HubSpot web projects.
[...] The team demonstrated excellent listening skills and a keen understanding of our challenges. We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
I've finally found my HubSpot CMS partner !
After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
[...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market!
We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.
We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier!
[...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism.
Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done.
A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
Download the guide and take back control of your web project
Free, immediate and
directly actionable.
Stop navigating blindly. Structure your project today and move forward with a clear method based on 10 years of experience!