Front-end web development on HubSpot CMS: websites that are scalable and high-performing

• For front-end web development, if/else agency charges €600/day
• For back-end development, if/else agency charges €800/day

Using the templates we developed, if/else agency can also create your live pages on HubSpot. Creating live pages means: building the pages themselves, adding your final content (title, meta, text…), creating menus, and optimizing your images, links and everything else that makes up your pages.

Discover our content integration offer

Affirmative. Our founders’ experience, on the HubSpot CMS for more than 10 years, lets us serve our many clients who need web development on HubSpot only.

Websites, blogs, landing pages: we can do it all on HubSpot, and we truly believe this tool is your business’s best ally.

if/else agency does not and will never outsource the web development of its websites. Our developers are salaried, live in France and are our greatest pride!

Our HubSpot developers all work with our HubSpot theme and are trained (by us) in the best practices we have learned in more than 10 years on HubSpot.

HubSpot is first known for its CRM and marketing tools. That is why its website side is still far too underrated!

Yet thanks to its CMS, and contrary to popular belief, HubSpot makes it possible to build very attractive, high-performing and modern websites with plenty of animation. And for us, how easy HubSpot websites are to manage remains absolutely unmatched!

(Good) HubSpot developers are also a rare resource, which makes this CMS harder to access.

if/else agency is here to change that!

To build a website on HubSpot at a lower cost, there is of course its marketplace, which offers plenty of themes for different industries.

The limits of this solution?

• These themes are not always high-performing
• These themes don’t always include everything you would want, in terms of features or of options you can manage yourself.
• These themes can’t always be fully adapted to your brand guidelines and identity
• Since your developers didn’t build them, these themes are not always editable in terms of code
• These themes don’t give you daily support or competent, dedicated contacts to help you maintain them.

Let’s keep it simple and explain the difference between these 3 elements, from the smallest to the largest:

• A module on HubSpot can be: a button, a slider, a video, an image, a text, a testimonial card…
• A section on HubSpot is a group of several modules. For example, a “testimonials” section could contain several modules: a title, an intro text, testimonial cards, videos, buttons…
• A template is simply an assembly of sections. For example, a home page can be made of: a first section pitching your company, a second section presenting your services, a third section presenting your team, and so on.

On HubSpot, you can play with all three:

• Use fully configured templates to create your pages and simply add the right content
• Play with sections to modify your templates and customize their structure
• Play with modules to add elements here and there and even create your own sections! HubSpot even lets you save custom sections (that you built yourself) to reuse them wherever you like.

A template is a default page structure. The websites we develop usually include at least: a home template, a services template, an about template, a blog template…

A template is not meant to be published as is: it simply provides a ready-made structure from which our clients create their live pages by adding the final content.

if/else agency can also help you set up your live pages once the templates are developed, through content integration, but this is a separate service that is not included by default in the web development phase.

Global groups on HubSpot are very useful! For example, your website’s header and footer are global groups, but we can create others on request!

The point of these elements: display them in several places on your website while editing them only once! Say that tomorrow you need to change your menu to add a new page. You won’t make that change on your 100 web pages! You update your header once and it displays correctly on all your pages.

The good news is that we can do this for anything you want! A logo carousel, customer testimonials… Anything that repeats across your website and stays identical can become a global group! Just ask us :)

Unfortunately, we can’t give you a precise price for a HubSpot website without knowing the details of your request. The price of a website can double depending on its complexity and the number of templates. What is certain is that our in-house theme significantly reduces development time, and therefore your budget.

Our goal: save you time and money!

If you would like to discuss it, you can book a meeting with Garance to estimate your needs!

Depending on what you entrust us with and the number of templates requested, the lead time naturally varies! In general, if we only do the web development of your HubSpot website, we can deliver in 1 to 1.5 months.

If you also entrust us with your website’s web design (before the HubSpot web development, then), it is more like 2.5 to 3 months. Note that these figures are not set in stone: logically, a request for a single template goes much faster than one for 10!

HubSpot is hosted on AWS, which is HDS-certified. HubSpot is therefore a fortress in terms of security: robust built-in features, automatic backups, continuous monitoring. HubSpot provides regular updates and support if anything goes wrong!

In addition, when you create your HubSpot instance, you can now choose where the data centers storing your data are located: Europe or the USA.