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// the if/else agency approach
Our HubSpot method: no middlemen, no empty promises, just honest collaboration and solid execution.
if/else agency is founded by two developers and that shapes the way we build. We approach HubSpot projects with pragmatism, transparency, and a strong focus on execution.
From websites and CRM to marketing automation, sales workflows, and custom integrations, we build high-quality solutions, with a price announced before we start.
// in 6 steps
- 01 First contact ~ 45 min / 1 h
- 02 Operational review ~ 1 h / 2 h
- 03 Proposal & approval ~ 1 h / 2 h
- 04 Kick-off ~ 1 h / 2 h
- 05 Production depends on the project
- 06 Delivery & autonomy training included
// 01 · our conviction
Everything works better when it works together.
We believe long-term performance comes from cohesion, when development, CRM, marketing automation, and sales are designed to work together from day one.
That’s why if/else agency combines all four disciplines into one integrated approach, built entirely around HubSpot.
Technical DNA for HubSpot
We approach every HubSpot project with a developer mindset: assessing feasibility, scalability and long-term maintainability from day one. From custom integrations to complex business workflows, we build pragmatic technical solutions tailored to your ecosystem.
Our aim: the right technical architecture, at the right cost.
A marketing-driven approach
A website alone is not a growth strategy. That’s why we make sure every technical decision supports your marketing and business goals: from lead generation and automation to CRM structure and customer journeys.
Our goal: help you build and execute a coherent strategy, backed by the right CRM architecture and operational foundations.
CRM and sales alignment
Leads shouldn’t disappear between marketing and sales: that’s why if/else agency builds structured HubSpot ecosystems where qualification, routing, follow-up, and reporting work seamlessly across teams.
Our aim: clearer processes, better collaboration, and higher conversion at every stage of the pipeline.
// 02 · our clients
More than 100 companies have already entrusted us with their web and marketing projects.
- Brand identity and web design
- CRM implementation, integration & architecture
- HubSpot CMS development (website, landing pages, blog)
- Software synchronization and API connections
- Marketing automation, acquisition and sales performance
- Tracking and data
// testimonials
Our customers testify to our expertise on HubSpot.
“We worked with Luc and Garance on two separate projects: optimizing and designing our corporate website, and migrating and redesigning another site. I hope you get to work with them, because what’s amazing about this duo and this agency is that you can run a project with your eyes closed! Thanks to them.”
Alexandra Desbat
“We started by redesigning our landing pages with if/else and ended up redesigning our entire website. We are happy with the work, both in how closely the mockups were followed and in how our custom modules were used in HubSpot. Not to mention the collaboration, which is simple, pleasant, transparent and efficient.”
Mariette Gernez
“Well-run projects, pleasant exchanges, sound advice, much-appreciated flexibility and transparency throughout… We are very satisfied with our collaboration with if/else on the development and design of our different websites.”
Camille Collin
// 03 · here’s how we work
Our approach to HubSpot projects.
We believe good execution starts with understanding. That means questioning assumptions, designing sustainable solutions, avoiding unnecessary complexity, and staying closely involved at every stage of the project.
Our goal is simple: build high-quality HubSpot ecosystems that your teams can truly own and scale.
01
discovery & demo
~ 45 min / 1 h
First contact
Every collaboration starts with understanding.
Garance takes the time to understand your business environment, operational constraints, existing stack, and strategic objectives before defining any HubSpot roadmap. No predefined packages. No disconnected recommendations.
The objective is first to determine whether if/else agency can genuinely help you. This initial discussion also helps clarify how HubSpot, combined with our technical and strategic expertise, can support a more cohesive growth system.
with
Garance
02
strategic analysis & recommendations
~ 1 h / 2 h
Operational review & challenge
This is where strategy meets execution.
Our technical and operational teams work with you to refine the scope, question assumptions, and eliminate unnecessary complexity before development begins. No opaque recommendations. No consulting jargon. Just clear technical reasoning and pragmatic decisions.
Together, we define the right rollout strategy based on your priorities, timeline, and budget.
with
Luc, Oussama
03
agreement
~ 1 h / 2 h
Proposal & approval
You receive a detailed and transparent proposal, structured around your priorities and business constraints. When relevant, the project can be divided into phased deliverables to align with your timeline and budget.
We also define the initial roadmap, key milestones, and delivery schedule before launch. Once approved, we get to work.
with
Garance
04
project organization & team responsibilities
~ 1 h / 2 h
Kick-off meeting
Before the project begins, we organize a kickoff meeting to make sure everyone is aligned on the same vision, priorities, and working process. During this session, we validate:
- the project objectives, milestones, and timeline
- the roles and responsibilities of each team member
- our workflow and communication methods throughout the project
- the assets, access, and information required to get started
- the tools and processes used to ensure smooth collaboration and clear project follow-up
with
Garance, Luc
05
production
depends on the project
Continuous production & workshops
Production starts while maintaining continuous communication throughout the project. Depending on the scope of your mission, you’ll work directly with the relevant experts involved in your project:
- Luc for overall project management and complex technical solutions/architectures
- Christopher for web development (front & back)
- Oussama for CRM, sales and marketing automation
Regular workshops and follow-ups allow us to validate progress, refine priorities, and keep every part of the project aligned from start to finish.
with
Luc, Christopher, Oussama
06
delivery, adjustments & autonomy
Delivery, testing & refinement
Once the project is delivered, you test everything in real conditions while we gather feedback, make adjustments, and finalize the last details together.
We also make sure you remain fully autonomous after delivery. Whether it’s your HubSpot website, CRM, or automation workflows, our goal is to give your teams the tools, structure, and knowledge needed to evolve the platform without depending on us for every change.
And once the project is complete, the choice is yours: continue working with us on a long-term basis, or manage your HubSpot ecosystem independently.
with
the whole team
// commitment If a delay occurs, we communicate it immediately and adjust the roadmap transparently.
// 04 · faq hubspot projects
Got a question? Our HubSpot team will answer you.
A standard HubSpot website development project typically takes between 3 and 4 weeks. If the project also includes a custom web design phase before development, the timeline is usually closer to 2 months.
For landing pages or blog implementations, most projects are completed within 2 to 3 weeks.
For HubSpot CRM onboarding, a more accurate timeline is defined after the operational review phase. On average, a complete onboarding project (beyond basic setup) takes between 1 and 2 months.
if/else agency is known for delivering projects faster than the market average, but every timeline ultimately depends on the scope, complexity, and technical requirements of your project.
Depending on the scope of your project, you’ll work directly with the people involved in designing and delivering it.
- Garance for scoping, estimating and new requirements
- Luc for overall project management and complex technical solutions/architectures
- Christopher for web development (front & back)
- Oussama on CRM, sales and marketing automation
You’ll never have to explain your project to someone who discovers it along the way. Meet the team!
We always do our best to meet agreed timelines. If a delay occurs, we communicate it immediately and adjust the roadmap transparently.
Delays in approvals, feedback, or required assets can also impact the schedule, which is why expectations and dependencies are clearly defined from the start.
We don’t build opaque systems. We document our work, train your teams, and create solutions you can manage and evolve independently, whether for your HubSpot website, CRM, or automation workflows.
With us most of the time, yes. The way we’ve industrialized website creation on HubSpot (and web development in general) allows us to offer competitive rates on HubSpot CMS. Our daily rates for CRM, sales and marketing services are significantly lower than those of our competitors.
If your budget is really tight, we can divide your project into prioritized batches: we start with what has the most impact and build the rest with you and at your pace.