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    Adaptive vs. responsive UX: what's the difference in 2025?

    Adaptive vs. responsive UX: what's the difference in 2025?

    Web design
    In the world of web design, certain questions come up frequently. We hear it almost every day: is it better to have an adaptive design or a responsive design? And as is often the case, the answer ...
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    The serverless website: performance and scalability in 2025

    The serverless website: performance and scalability in 2025

    Back-end development
    Serverless is not a promise for tomorrow. It's already a reality for thousands of web projects in production. Faster to deploy, cheaper to run, easier to upgrade: this model redefines the standards ...
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    How to create a dynamic directory in HubSpot?

    How to create a dynamic directory in HubSpot?

    Front-end development
    A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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    PWA: Improve your site's UX and mobile performance

    PWA: Improve your site's UX and mobile performance

    Front-end development
    At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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    Manage multiple environments on HubSpot for complex projects

    Manage multiple environments on HubSpot for complex projects

    Front-end development
    For companies and agencies working on complex projects, managing multiple environments (development, staging, production) is a necessity, not a luxury. Testing integrations, validating workflows or ...
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    High-performance campaigns thanks to HubSpot's customized dashboards

    High-performance campaigns thanks to HubSpot's customized dashboards

    Marketing
    Dashboards are the ultimate weapon for marketers who want to steer their campaigns with precision, without spending hours digging through endless spreadsheets. But they still need to be properly ...
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    How to develop personalized quotes on HubSpot?

    How to develop personalized quotes on HubSpot?

    Front-end development
    Customizing your quotes has never been easier than with HubSpot. Whether you're an ace negotiator or a novice looking for structure, personalizing your quotes can revolutionize your marketing and ...
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    How to create Accelerated Mobile Pages (AMP) in HubSpot?

    How to create Accelerated Mobile Pages (AMP) in HubSpot?

    Front-end development
    Imagine the scene: your web page loads so slowly that your visitors have time to make a coffee, take a shower and come back to finally click “Back”. Yes, it's painful. But rest assured, there is a ...
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    How to use OAuth 2.0 to secure access to HubSpot APIs?

    How to use OAuth 2.0 to secure access to HubSpot APIs?

    Back-end development
    In a world where data security is the top priority (or should be), OAuth 2.0 is your best friend. No more shared passwords or “one again” access that puts your users at the mercy of hacking. With ...
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Arthur Rivas
    Workin

    If Else helped us implement our HubSpot CMS, and the results were more than excellent. They enabled us to meet our customer deadlines with a high-performance CMS perfectly adapted to our expectations. 
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.