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HubSpot, Web & Growth: Build Solutions That Actually Perform

From strategy to development and marketing, everything you need to turn HubSpot into a growth driver
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    Optimize your lead scoring with HubSpot: The complete guide
    CRM & Marketing automation

    Optimize your lead scoring with HubSpot: The complete guide

    Lead scoring is a bit like sorting fruit at the market: you keep the ripest ones and let the others mature. In marketing, the idea is the same you identify your most qualified prospects and focus ...
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    Restore a previous version of a HubSpot theme: the quick guide
    Front-end development

    Restore a previous version of a HubSpot theme: the quick guide

    Restore a previous version of a HubSpot theme: the quick guide Restoring a previous version of a HubSpot theme is simple: everything happens in the Design Manager, via the View revisions menu. ...
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    Managing API Calls server-side on HubSpot with serverless functions (and their limits)
    Back-end development

    Managing API Calls server-side on HubSpot with serverless functions (and their limits)

    Making API calls on the server side with HubSpot is not only possible - it’s actually recommended when you want to secure your requests, avoid exposing secrets on the client side, or execute more ...
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    Technical audit of a HubSpot site: comprehensive checklist for developers
    Front-end development

    Technical audit of a HubSpot site: comprehensive checklist for developers

    HubSpot is often perceived as a plug-and-play CMS: fast to deploy, easy to handle, modular. But beneath that apparent flexibility lies a real website, with potential flaws, slowdowns, missing markup, ...
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    Adaptive vs. responsive UX: what's the difference in 2025?
    Web design

    Adaptive vs. responsive UX: what's the difference in 2025?

    In the world of web design, certain questions come up frequently. We hear it almost every day: is it better to have an adaptive design or a responsive design? And as is often the case, the answer ...
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    The serverless website: performance and scalability in 2025
    Back-end development

    The serverless website: performance and scalability in 2025

    Serverless is not a promise for tomorrow. It's already a reality for thousands of web projects in production. Faster to deploy, cheaper to run, easier to upgrade: this model redefines the standards ...
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    How to create a dynamic directory in HubSpot?
    Front-end development

    How to create a dynamic directory in HubSpot?

    A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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    PWA: Improve your site's UX and mobile performance
    Front-end development

    PWA: Improve your site's UX and mobile performance

    At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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    Manage multiple environments on HubSpot for complex projects
    Front-end development

    Manage multiple environments on HubSpot for complex projects

    For companies and agencies working on complex projects, managing multiple environments (development, staging, production) is a necessity, not a luxury. Testing integrations, validating workflows or ...
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    Xavier Lagrange
    Executive Education Manager - EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.
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    CMO - Thiga

    I've finally found my HubSpot CMS partner !
    After a very well executed site redesign, I'm happy to have finally found my strategic partner to serve up the web experiences of my dreams! Excellent communication, very good planning, good advice and real support for our web developments. I highly recommend IF/Else.
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    Founder - Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    COO & Partner - Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
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    CEO & founder - Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Camille Collin
    B2B Acquisition Project Manager - HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Loïc Schemel
    Head of SEO & CRM - Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Alexandra Desbat
    Digital Marketing Specialist - Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Thierry Calederón
    CEO & HubSpot CRM Specialist - MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Pravaz
    Project Manager - Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.