WordPress has long been the default choice for creating a website. Accessible, open-source, ultra-popular. But today, companies looking for marketing performance, security, autonomy and simplicity are increasingly turning to a formidable alternative: HubSpot.
So why migrate from WordPress to HubSpot CMS? Here are the concrete arguments that make all the difference.
1️⃣ A unified experience: your website, CRM & marketing campaigns in a single tool
➤ No more juggling WordPress, a theme, plugins, a provider and your marketing management tools. With HubSpot, everything is centralized: you create a page, track leads, automate journeys - all in a single environment.
✅ Fewer intermediaries
✅ Fewer integration bugs
✅ Less time wasted between teams
👉 Your site doesn't just exist: it becomes an engine for growth.
2️⃣ Guaranteed native technical performance (no plug-ins or lengthy devs)
WordPress requires constant optimizations, updates, plugins for speed, SEO, security... On HubSpot CMS, everything is native and performance thought.
✅ High Lighthouse scores by default
✅ HubSpot cloud infrastructure (fast and reliable)
✅ No maintenance or servers to manage
👉 You simplify your ecosystem and gain in performance.
3️⃣ Built-in security: no more fallible plugins to update or hosting to monitor
WordPress requires constant vigilance: plugin or WordPress version updates (which cause major bugs), data security, the need for backups, hosting to configure and check...
With HubSpot CMS :
- Security is 100% taken care of (SSL certificate, firewall, CDN, continuous monitoring)
- Hosting is included, high-performance, at no extra cost
- You benefit from robust AWS servers
- No need for technical maintenance: you can concentrate on the essentials.
👉 Zero mental workload. No need for emergency patching.
4️⃣ Marketing autonomy without depending on developers
➤ A very common problem: “I have to go through the DEV team to change a banner.” With HubSpot + well-designed components:
✅ Smooth drag & drop, customizable modules without code
✅ Reusable components
✅ Simplified content management
👉 Your marketing team becomes autonomous, and can iterate, test, publish without blocking
5️⃣ Performance tracking and integrated reporting
SEO? You hope Yoast doesn't crash.
Analytics? You open GA4... and scream.
Customization? Possible, but you'll need a dev.
On WordPress, you need to install Google Analytics, connect Search Console, tinker with conversions...
On HubSpot:
✅ Everything's already connected to your CRM and marketing campaigns
✅ You track the impact of your pages on leads and revenue
✅ You see who visited what, and segment easily
👉 Pilot your web strategy in real time, with the right data.
6️⃣ Fewer technical dependencies, greater scalability
WordPress is flexible at first, but heavy to maintain over the long term (plugins, prestas, bugs...). HubSpot CMS lets you scale without technical complexity, thanks to a clean, scalable, maintained base.
👉 You build a website that can evolve at the pace of your business, without technical blockages.
7️⃣ Better alignment between marketing, sales and tech teams
When everything's in HubSpot, collaboration is smoother:
- The site feeds directly into the CRM
- Leads are qualified right from the start
- Campaigns are better managed
👉 You finally align your sales and marketing teams, and that's a real game changer.
Bonus: HubSpot CMS combines simplicity for marketers and power for developers
HubSpot CMS has been designed to streamline the experience of marketing teams: content editing, A/B testing, publishing and customization are all carried out with intuitive, fluid, no-code logic. The result: marketers gain in autonomy, speed and efficiency.
But that's not all: developers can also take full advantage of the CMS thanks to modern tools, comprehensive documentation and advanced development flexibility. The result: highly personalized, high-performance, scalable sites, without technical red tape.
👉 HubSpot CMS is the platform where everyone plays their part to the full, at the service of a site that really converts.
In short: HubSpot CMS is...
✅ A CMS integrated with your CRM
✅ A high-performance no-code editor
✅ Security managed by default
✅ A platform designed to convert
✅ A scalable, frictionless solution
Want to go further?
At if/else agency, we'll help you assess your current situation, identify opportunities and migrate to HubSpot painlessly (and without losing traffic). Want a demo, a free audit or a migration estimate? That's what we're here for.
