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    Understanding Intent Analysis with AI (HubSpot Buyer Intent)

    Understanding Intent Analysis with AI (HubSpot Buyer Intent)

    HubSpot
    Buyer intent analysis is redefining how marketing and sales teams identify business opportunities. Thanks to artificial intelligence (AI), it’s now possible to detect subtle behavioral signals ...
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    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    Designing a cross-channel nurturing strategy: connect your channels to convert faster and better

    CRM & Marketing automation
    Lead nurturing is no longer just a sequence of automated emails. Today’s customer journeys span a multitude of touchpoints: email, social media, chatbots, targeted ads, events, SMS-and each plays a ...
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    Labels and Certifications in Web Eco-Design: How to Prove Your Responsible Digital Commitment

    Labels and Certifications in Web Eco-Design: How to Prove Your Responsible Digital Commitment

    Front-end development
    The days when it was enough to add a “CSR Commitments” page to your website are over.
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    Understanding WCAG compliance levels

    Understanding WCAG compliance levels

    News
    Digital accessibility is no longer optional: it’s a requirement. Whether to comply with legal obligations, improve user experience, or strengthen brand credibility, making a website accessible ...
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    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion

    Dark Patterns and UX Ethics: how to stay compliant while optimizing conversion

    Web design
    Dark patterns, or deceptive interfaces, are design techniques that manipulate users into making decisions they wouldn’t have made voluntarily. Ambiguous presentation of options, hidden fees, or ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    CRM & Marketing automation
    L’alignement entre les équipes marketing et commerciales, ce que l’on appelle souvent le Smarketing, est devenu un impératif stratégique pour les entreprises B2B qui souhaitent accélérer leur ...
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    Create a high-performing sales space in HubSpot

    Create a high-performing sales space in HubSpot

    News
    Creating an effective sales space in HubSpot isn't just about adding deals to a pipeline. It's about building a system that reflects your real processes, anticipates your revenue, automatically ...
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    HubSpot & GDPR 2025: what's changing for your campaigns

    HubSpot & GDPR 2025: what's changing for your campaigns

    News
    The GDPR is nothing new. But in 2025, it will return to the forefront with a strengthened framework, more frequent checks, and much more concrete requirements for marketers. It's not a fundamental ...
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    Summer Clean-up: the Guide to sorting out your HubSpot properties

    Summer Clean-up: the Guide to sorting out your HubSpot properties

    CRM & Marketing automation
    Summer is the perfect time to clear out... even your CRM. Between duplicates, outdated fields, and never-used properties, your HubSpot database probably needs a good cleanup. A well-executed "Summer ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Julie Pravaz
    Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
    Amrinne Laudé
    Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Loïc Schemel
    Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Xavier Lagrange
    EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.