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    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO & AI: How artificial intelligence is transforming search engine optimization in 2025

    SEO
    SEO in 2025 is nothing like it was yesterday. Google now displays AI-generated answers directly in its results, organic clicks are plummeting, and content production is exploding thanks to generative ...
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    Managing API Calls Server-Side on HubSpot with Serverless Functions (and Their Limits)

    Managing API Calls Server-Side on HubSpot with Serverless Functions (and Their Limits)

    Back-end development
    Making API calls on the server side with HubSpot is not only possible - it’s actually recommended when you want to secure your requests, avoid exposing secrets on the client side, or execute more ...
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    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    The Future of Emailing on HubSpot: AI, Personalization, and Interactivity

    CRM & Marketing automation
    Emailing remains a central channel in 2025, even as inboxes become ever more saturated. With the integration of artificial intelligence and new advanced features, HubSpot is transforming email ...
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    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    Setting up a Sales & Marketing SLA in HubSpot: Complete Guide 2025

    CRM & Marketing automation
    L’alignement entre les équipes marketing et commerciales, ce que l’on appelle souvent le Smarketing, est devenu un impératif stratégique pour les entreprises B2B qui souhaitent accélérer leur ...
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    Technical audit of a HubSpot site: comprehensive checklist for developers

    Technical audit of a HubSpot site: comprehensive checklist for developers

    Front-end development
    HubSpot is often perceived as a plug-and-play CMS: fast to deploy, easy to handle, modular. But beneath that apparent flexibility lies a real website, with potential flaws, slowdowns, missing markup, ...
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    Onboarding HubSpot in 30 Days: Your ultimate checklist

    Onboarding HubSpot in 30 Days: Your ultimate checklist

    HubSpot
    Why a Successful HubSpot Onboarding Matters HubSpot is more than just a CRM - it brings marketing, sales, and customer service together in one platform. A well-structured onboarding ensures you: Save ...
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    Why your acquisition funnel is useless without CRM (and what to do about it)

    Why your acquisition funnel is useless without CRM (and what to do about it)

    CRM & Marketing automation
    Your funnel generates traffic, captures leads, and triggers campaigns. But without CRM, you're missing the essential: continuity. The result? Data is scattered, prospects are poorly tracked, and ...
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    Create a high-performing sales space in HubSpot

    Create a high-performing sales space in HubSpot

    News
    Creating an effective sales space in HubSpot isn't just about adding deals to a pipeline. It's about building a system that reflects your real processes, anticipates your revenue, automatically ...
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    HubSpot & GDPR 2025: what's changing for your campaigns

    HubSpot & GDPR 2025: what's changing for your campaigns

    News
    The GDPR is nothing new. But in 2025, it will return to the forefront with a strengthened framework, more frequent checks, and much more concrete requirements for marketers. It's not a fundamental ...
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    Our customer reviews

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    More than the number of projects completed or sales generated in 1 year, we measure our success by the satisfaction of the customers we work with.
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success. 
    Julie Pravaz
    Tiime

    A highly skilled team that is close to its clients. We regularly entrust them with Hubspot developments, and they always coordinate projects superbly. It's a pleasure to work with Garance, Luc, and Christopher.
    Amrinne Laudé
    Maison Tehsin

    [...] A big THANK YOU to the whole team! Thank you for your professionalism, creativity, and responsiveness! Special mention to Garance, who was PROACTIVE in responding to all my requests day and night... If/else Agency, a true strategic partner for even the craziest projects!
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Loïc Schemel
    Swapn

    [...] We have no hesitation in recommending If/Else Agency, who have supported us with exemplary professionalism.
    Their technical expertise, combined with a genuine willingness to listen, guarantees solutions tailored to our needs.
    A big thank you to the If/Else team for their responsiveness and invaluable support on a daily basis!
    Xavier Lagrange
    EFREI

    [...] The team demonstrated excellent listening skills and a keen understanding of our challenges.  We highly recommend if/else agency for the quality of their support, their professionalism, and their ability to integrate effectively into a project team.