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    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    AI 2025: Apple, ChatGPT-5, Google I/O... What marketers need to know

    News
    In the space of a few weeks, Apple, OpenAI and Google have redefined the rules of the game. Each in its own way, they have anchored AI in users' daily lives, in interfaces, tools and behaviors. For ...
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    Adaptive vs. responsive UX: what's the difference in 2025?

    Adaptive vs. responsive UX: what's the difference in 2025?

    Web design
    In the world of web design, certain questions come up frequently. We hear it almost every day: is it better to have an adaptive design or a responsive design? And as is often the case, the answer ...
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    The serverless website: performance and scalability in 2025

    The serverless website: performance and scalability in 2025

    Back-end development
    Serverless is not a promise for tomorrow. It's already a reality for thousands of web projects in production. Faster to deploy, cheaper to run, easier to upgrade: this model redefines the standards ...
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    Automation and Marketing: Re-humanizing sequences without losing efficiency

    Automation and Marketing: Re-humanizing sequences without losing efficiency

    CRM & Marketing automation
    At if/else agency, we design sequences that perform. But in recent months, a trend has been alerting us: automation is gaining speed, but sometimes losing relevance. Too many smooth e-mails. Too many ...
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    Augmented reality and HubSpot: a new way to engage and convert

    Augmented reality and HubSpot: a new way to engage and convert

    News
    Augmented reality is no longer just a gadget reserved for e-commerce giants. It's a marketing lever that redefines the user experience. By enabling visitors to visualize a product in their own home, ...
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    How to create a dynamic directory in HubSpot?

    How to create a dynamic directory in HubSpot?

    Front-end development
    A dynamic directory in HubSpot makes it possible to centralize and organize contacts, partners and service providers efficiently, without the need for manual updating. Unlike a static directory, it ...
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    Creating an intelligent chatbot integrated with HubSpot

    Creating an intelligent chatbot integrated with HubSpot

    CRM & Marketing automation
    At if/else agency, we're not talking about a “little conversation widget”. We're talking about strategic leverage. A tool capable of qualifying a lead at 10pm, triggering a CRM sequence at 10:01pm ...
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    PWA: Improve your site's UX and mobile performance

    PWA: Improve your site's UX and mobile performance

    Front-end development
    At if/else agency, we build digital experiences that really serve your business objectives. No superfluous, no techno-gimmicks. Just solutions that work. And in this logic, Progressive Web Apps ...
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    How to integrate HubSpot with external e-commerce platforms?

    How to integrate HubSpot with external e-commerce platforms?

    Growth marketing
    Integration between an e-commerce platform (Shopify, WooCommerce, Magento, Prestashop...) and a CRM like HubSpot goes far beyond the technical. It's a strategy in its own right, designed to ...
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    Alexandra Desbat
    Vade

    We worked with Luc and Garance on 2 separate projects: the optimization and design of the corporate site and the migration + redesign of another site. During these 2 projects, they demonstrated their mastery, rigor, complementarity and professionalism. 
    Camille Collin
    HelloWork

    We called on If/Else to redesign our site and develop a dynamic calendar. Everything turned out just the way we wanted it, and we're very happy with the result - it makes our work so much easier! 
    Arthur Rivas
    Workin

    If Else helped us implement our HubSpot CMS, and the results were more than excellent. They enabled us to meet our customer deadlines with a high-performance CMS perfectly adapted to our expectations. 
    Camille Folliot
    Nile

    Luc and Garance have worked with us on a number of website development projects, from mock-up design to online launch. Their mastery of the HubSpot CMS, their rigor and professionalism are a real plus when it comes to optimizing website performance. Skills that are rare on the market! 
    Thierry Calederón
    MMIO

    Very good collaboration with the IEA teams on the HubSpot CMS. We had to integrate a booking engine from a third-party business tool. Delivery on time and quality on target. A job well done. 
    Julie Machillot
    Storyfox

    We worked with if/else agency to redesign the theme of our corporate website. We're very satisfied with the result. The collaboration was seamless, they have real expertise and were proactive in making our project a success.